What Media, Marketing & Creative Industries pays in Netherlands
Real salary ranges from active job ads — by role, industry, city and career level. No surveys, no estimation models: we only show what employers themselves put in the ad.
| Roles | n | Range p25 – p75 | Median |
|---|---|---|---|
| promotions demonstrator | 321 | 39,560 € – 43,000 € | 43,000 € |
| search engine optimisation expert | 125 | 43,200 € – 51,000 € | 46,800 € |
| City | n | Range p25 – p75 | Median |
|---|---|---|---|
| Groot-Amsterdam | 211 | 32,325 € – 48,300 € | 42,000 € |
| Utrecht | 130 | 37,800 € – 45,072 € | 43,000 € |
| Groot-Rijnmond | 72 | 40,725 € – 43,496 € | 43,000 € |
| Agglomeratie Leiden en Bollenstreek | 61 | 43,000 € – 43,000 € | 43,000 € |
| Agglomeratie Haarlem | 54 | 43,000 € – 43,000 € | 43,000 € |
| Overig Groningen | 51 | 43,000 € – 44,562 € | 43,000 € |
| Agglomeratie ’s-Gravenhage | 47 | 43,000 € – 54,000 € | 48,000 € |
| Zuidoost-Noord-Brabant | 44 | 31,230 € – 46,575 € | 40,650 € |
| Arnhem/Nijmegen | 30 | 31,554 € – 50,721 € | 41,940 € |
| Departments | n | Range p25 – p75 | Median |
|---|---|---|---|
| Retail | 361 | 39,560 € – 43,000 € | 43,000 € |
| Software | 195 | 42,000 € – 51,321 € | 45,000 € |
| Sales | 70 | 34,800 € – 52,194 € | 41,640 € |
| Creative/Media | 61 | 36,600 € – 55,800 € | 43,800 € |
| Marketing | 50 | 42,300 € – 56,926 € | 48,000 € |
| Logistics | 45 | 27,520 € – 43,644 € | 40,392 € |
| Career level | n | Range p25 – p75 | Median |
|---|---|---|---|
| Junior | 436 | 30,960 € – 43,000 € | 43,000 € |
| Mid | 382 | 38,400 € – 50,948 € | 44,562 € |
| Senior | 64 | 49,500 € – 61,200 € | 55,056 € |
| Lead | 48 | 49,650 € – 60,600 € | 58,500 € |
Median annual salary by country
EUR/year, converted to EUR · Click opens the country page with all roles, industries and cities
Median annual salary by country
| Country | n | Range p25 – p75 | Median |
|---|---|---|---|
| Netherlands | 262,162 | 34,400 € – 49,800 € | 40,800 € |
| Germany | 156,592 | 27,520 € – 48,000 € | 33,540 € |
| Austria | 109,138 | 30,800 € – 44,380 € | 35,854 € |
| France | 77,397 | 22,360 € – 34,400 € | 26,400 € |
| United States | 65,345 | 53,583 € – 162,244 € | 108,138 € |
| Singapore | 55,997 | 26,520 € – 48,552 € | 33,456 € |
| Russia | 46,869 | 9,120 € – 12,540 € | 10,260 € |
| Remote | 17,886 | 61,828 € – 164,059 € | 117,000 € |
| Czechia | 15,355 | 13,776 € – 20,418 € | 16,974 € |
| Mexico | 14,502 | 8,820 € – 12,936 € | 10,044 € |
Frequently asked questions
Where does the salary data come from?
From active job ads in which the employer states a salary range — currently 262,162 in Netherlands. We take the midpoint of the range, convert foreign currencies and monthly/hourly wages to EUR/year, and show the median as well as p25–p75.
Why do some values seem low?
In Netherlands, only 46.9 % of ads state a salary — with a disproportionate share of collective-agreement and public-sector ads among them. Jobs without a stated salary are missing. The values therefore describe the transparent part of the market; that's why we always show n and the range.
When do we show a value?
Only from 30 ads per combination (e.g. role × city). Below that, a median isn't robust and individual salaries could be inferred.
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