Digital Marketing Specialist

Job Description:

• Develop and grow the company’s new brand in the personal care product category.
• Plan, execute, and evaluate digital marketing strategies to drive growth across e-commerce platforms and increase brand engagement.
• Monitor current digital, social media, technology, and e-commerce trends.
• Strategize and manage end-to-end digital campaigns and e-commerce platforms.
• Oversee sales activities and promotional campaigns on e-commerce platforms, including official store operations, monthly campaigns, vouchers, and traffic ads.
• Identify trends and customer insights to optimize spending and campaign performance.
• Manage Key Opinion Leader (KOL)/Influencer collaborations, from selection and negotiation to performance review.
• Host live sessions on social media or e-commerce platforms to boost engagement and sales.
• Build and maintain community relationships to strengthen brand presence.
• Measure and report the performance of all marketing campaigns, assessing ROI and KPIs.

Job Requirements:

• Minimum 2 year of experience in digital marketing, specifically in the beauty or personal care industry (required).
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in managing social media and e-commerce platforms (Shopee, Tokopedia, TikTok Shop).
• Proficient in analytics tools such as Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
• Creative mindset with the ability to develop engaging content.
• Strong analytical skills and a data-driven decision-making approach.
• Experience in planning and managing digital marketing budgets.
• Willing to work Full On-Site (WFO, Monday - Saturday) at our office in Tanah Abang, Central Jakarta

*You will be contacted if you meet the requirements. This recruitment process is FREE of charge.

Skills: Google Analytics, Marketing Communications, Affiliate Marketing, Digital Marketing, Sales Analysis, Creative Writing