Global GEO Marketing & Activation Manager - Grooming & Beauty
Global GEO Marketing & Activation Manager - Grooming & Beauty
Baan • Amsterdam, NL
Geplaatst 9 sep. 2026
Delen: Kopiëren
Werkervaring 5 tot 25 jaar
Full-time / part-time Full-time
Functie
Salaris € 78.187 - € 130.312 per jaar
Opleidingsniveau HBO of WO
Taalvereiste Engels ( Vloeiend )
Bouw aan je carrière op Magnet.me
About the Role
Philips Grooming & Beauty is accelerating its Generative Engine Optimization (GEO) agenda, with the ambition to strengthen how our brands and products are discovered, understood and recommended across AI-powered search and Large Language Model environments. Global GEO Marketing & Activation Manager - Grooming & Beauty
Following the development of our global GEO strategy and initial pilots, we are now entering the next phase: scaling execution across categories and regions, supported by a dedicated GEO platform and a clear global operating model.
We are looking for a GEO Program & Activation Manager to help lead this next phase. This role is ideal for someone who combines strong leadership, disciplined execution, analytical thinking, stakeholder management and project management skills, and who can positively influence teams across a complex global organization.
You will work across global category teams, regional marketing organizations, digital, content, communications, e-commerce, analytics and external agency partners to translate GEO strategy and data into coordinated, measurable execution.
Your role:
Lead GEO execution across markets
Drive the translation of the global GEO strategy into actionable regional plans, ensuring clear priorities, disciplined follow-through and strong execution across our core GEO pillars:
- Philips.com - strengthening owned content and product information for generative search and AI discovery.
- PR & Editorial - building authoritative third-party presence around the topics and consumer needs that matter most.
- YouTube & Video - incre...