Director of Enrollment Growth

Company Overview

Guidepost Global Education & Cosmic Education Group is a leading provider of world-class education, dedicated to nurturing the potential of every child. We operate the world’s largest Montessori network, under brand ‘Guidepost Montessori’ and ‘Nest Pre-school’ with more than 100 schools across the United States and Asia. We are committed to building teams that are passionate about making a difference in the lives of children and families, fostering an environment where our educators and staff can thrive and grow.

Core Responsibilities

Own Enrollment Growth Across the Full Funnel

Lead the end-to-end enrollment funnel from lead generation through inquiry, tour, application, registration, and start

Set strategy and execution plans to improve enrollment outcomes across schools and regions

Help schools achieve the enrollment targets set by the school leadership team

Identify funnel bottlenecks and implement changes to improve conversion at each stage

Drive accountability around lead follow-up, family experience, and enrollment outcomes

Lead Marketing and Admissions as One Integrated Function

Partner closely with the existing marketing / member center team to align demand generation with enrollment priorities

Ensure marketing activity is tied directly to school-level enrollment goals, capacity needs, and conversion performance

Help shape messaging, campaigns, content, and parent communications based on what is actually converting

Create stronger linkage between top-of-funnel activity and on-the-ground school execution

Ensure a consistent and high-quality prospective parent experience across all touchpoints

Build Sales Capability Across Heads of School and Frontline Teams

Train Heads of School and admissions-facing staff to become more effective in tours, consultations, follow-up, and closing

Develop playbooks, scripts, talk tracks, objection handling, and follow-up standards

Coach teams on consultative selling, parent communication, urgency, and conversion discipline

Build a stronger culture of responsiveness, ownership, and commercial execution within schools

Support school leaders in using data to manage pipeline and improve conversion

Improve Conversion, Process, and Speed-to-Lead

Define and monitor key funnel metrics including lead response time, inquiry-to-tour conversion, tour-to-application conversion, application-to-enrollment conversion, yield, and customer acquisition cost

Improve the consistency and quality of follow-up across channels

Standardize best practices while allowing room for local market nuance

Work with teams to improve CRM usage, reporting discipline, and enrollment process execution

Build scalable operating rhythms for weekly funnel review and action planning

Use Data and AI to Modernize Enrollment

Use AI and automation tools to improve lead management, communications, reporting, and workflow efficiency

Develop dashboards and performance reporting that provide real-time visibility into pipeline health and enrollment risk

Help the organization move toward a more AI-enabled approach to marketing, admissions, and parent engagement

Identify areas where automation can reduce manual work and improve conversion speed and consistency

Partner Cross-Functionally to Support Growth

Work with school operations, school leadership, programs, and regional leadership to ensure schools are set up to convert interest into enrollment

Support launch and expansion efforts in new and developing markets

Provide clear insight on demand trends, competitive pressure, parent objections, and market feedback

Success Measures

Success in this role will be measured by improvement across key growth and enrollment metrics, including:

Lead volume and lead quality

Speed-to-lead and follow-up consistency

Inquiry-to-tour conversion

Tour-to-application conversion

Application-to-enrollment conversion

Customer acquisition cost

Campus-level enrollment attainment versus target

Quality and consistency of school-level sales execution

Qualifications

We are open to candidates from both education and adjacent consumer-facing sectors. Strong candidates may come from:

Degree in Business, Education, Marketing, or a related discipline

5+ years of experience in enrollment, admissions, sales, growth, or commercial leadership roles within education, consumer-facing, or high-growth organizations

Demonstrated track record of owning or materially improving enrollment, admissions, or sales funnels with measurable conversion and performance outcomes

Strong parent- and customer-facing instincts, with proven ability to engage, advise, and convert through consultative interactions

Hands-on experience coaching, guiding, and developing frontline teams and managers to improve execution and results

Strong capability in funnel management, CRM usage, data analysis, and performance reporting to drive accountability

Experience working cross-functionally with marketing, school leaders, or commercial teams to align strategy and execution

High comfort with process design, operational rigor, and working in fast-paced, high-accountability environments

Familiarity with AI tools and workflow automation to improve efficiency, coaching, and performance management

Excellent communication skills in English; Mandarin proficiency strongly preferred

What We Are Looking For

We are looking for a builder. Someone who is excited to take a function that is partly in place, but not yet fully integrated, and help turn it into a stronger, more disciplined, more commercial enrollment engine.

This role is especially well suited for someone who understands that in a school setting, growth does not come only from better marketing. It also comes from better follow-up, better tours, better parent conversations, stronger conversion habits, and greater consistency at the school level.