Assistant Marketing Manager

1. Experience & Background (Must-Haves)

•Hospitality Experience: Minimum 4 years of hands-on experience in hotel marketing, digital marketing, or commercial communications within the hospitality industry. •Property Exposure: Prior experience managing or executing marketing for multi-outlet properties (Rooms, F&B, Meeting/Banquet facilities) is required.

1. Core Mindset & Style

•Creative & Trend-Aware (Gen Z / Digital Native Edge): Deeply connected to current short-form visual content trends (TikTok, Instagram Reels, CapCut editing). Able to produce modern, non-cluttered, high-engagement visual assets on the fly. •Self-Driven & Autonomous: Takes full ownership of deliverables across a 3-day (Jazzotel) / 2-day (The Mercer) split without requiring daily supervision or step-by-step direction. •Commercial & Sales-Minded: Approaches marketing with a direct revenue focus—understands how content and ad targeting convert into direct bookings, banquet leads, and F&B sales.

1. Technical & Digital Competencies

•Performance Marketing: Hands-on experience setting up, monitoring, and optimizing Meta Ads Manager (Facebook/Instagram) and Google Ads campaigns. •LINE Official Account (LINE OA): Proficient in rich menu setup, automated flow architecture, and broadcast messaging for direct sales. •OTA & Extranet Literacy: Understanding of OTA extranets (Agoda, Booking.com, Trip.com), image positioning, rate parity, and promotional participation. •Content Tools: Expert proficiency in mobile photography/videography, CapCut, Canva, and basic Adobe Creative Suite.

1. Operational & Communication Skills

•Local Market Outreach: Confident in conducting active B2B outreach in the Sukhumvit area (local corporate accounts, travel agency partners, lifestyle/expat hubs). •Languages: Professional working proficiency in English and fluent Thai.

Qualifications: Bachelor's degree in Marketing, Communications, Business Administration, Hospitality Management or a related field. Minimum 4–5 years of experience in Marketing, Digital Marketing, Communications, PR or hotel marketing. Experience in the hospitality, luxury, lifestyle or tourism industry is preferred. Strong understanding of social media, digital marketing and content marketing. Experience managing marketing campaigns from planning through execution and reporting. Good copywriting and communication skills in both Thai and English. Strong creative, organizational and project management skills. Proficient in Microsoft Office and relevant digital marketing/social media tools. Experience with Canva, Adobe Creative Suite, Google Analytics/GA4 or digital advertising platforms is an advantage.