Copywriter

Proposal & Pitching: 40%

1. Receiving briefs from the Client/Account Team/Planner/CD and collaborating with creative department members (CD, AD, Designers, etc.) to create proposals that meet client requirements.
2. Researching the product, competitors, target audience, and successful case studies to generate the direction for developing advertising ideas, content, and suitable creative products.
3. Brainstorming campaign ideas, advertising, images, content, scripts, etc. with members of the Creative Team. Working closely with project members to develop the proposed ideas (proposal) for the communication campaign, including ideas and creative products, and creating a concept for the campaign based on the strategic direction provided by the Planner.
4. Presenting and persuading internally and with clients (optional) about the creative ideas.

Execution & Production: 50%

1. Receiving briefs from the Account Team, Planner, or requests from the CD; collaborating with AD, Designer, Content Writer, Video Editor, Product Manager;
2. Implementing ideas/messages, scripts, and presenting them to colleagues and clients, making revisions if it's necessary. Key responsibilities include:

• Idea, Concept Development
• Key message
• TVC/Video storyboard & script
• Social Ads/Content direction/ pillars/ angles
• Be part of production process with CD, Art, Sr Copy such voice record, voice over, music lyric…
• Reporting directly to the CD or Creative Team Leader.

R&D: 10%

1. Updating and researching customer behavior/insights on digital channels from the perspective of a content creator, including:
2. General advertising trends and digital channel-specific trends
3. Consumer behavior and how they access information
4. Successful advertising case studies
5. Supporting other team tasks.

Skills: Proofreading, Customer Service, Teamwork, Creative Writing, Copywriting, Content Editing, Copy Editing, Artificial Intelligence, Marketing Communications, Content Writing, Microsoft Office