App User Acquisition Manager | Betty CA

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

We are honest - we value honesty in all aspects.

Bring the Olives - we offer premium customer experience.

Think Big - we believe in always striving for more.

Key Responsibilities

Collaborate with internal and external design teams to create engaging and high-performing advertising creatives.

Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.

Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.

Develop expertise in the North American gambling market while collaborating with a diverse, cross-functional team.

Requirements:

3+ years of hands-on experience in app user acquisition.

Solid experience with AppsFlyer or another MMP, including app user reporting.

Strong understanding of iOS tracking, including SKAN reporting and handling non-consented users.

Experience with GA4: event setup, custom reports, and troubleshooting.

Excellent communication skills with the ability to work cross-functionally with various stakeholders.

A proven track record of executing performance marketing strategies that drive revenue growth.

Fluency in written and spoken English.

The ability to adapt quickly and perform well in a fast-paced environment.

Nice to have:

Experience in the gambling or iGaming industry.

Familiarity with data visualization tools like Tableau or Power BI.

What we offer:

Competitive salary

Premium Health insurance

Career and skills development opportunities

Fun and collaborative team environment

New modern office space