Brand & Marketing Manager
Your tasks
*Primary Purpose* To build, promote, and protect the dance club’s brand while driving consistent footfall and revenue through strategic marketing and brand positioning.
📌 Key Responsibilities 1. Brand Strategy & Identity
- Define the club’s brand identity, tone, visual style, and core values.
- Ensure all touchpoints (digital, print, venue decor, events) align with brand guidelines.
- Maintain consistency in messaging across all platforms.
2. Marketing Campaigns
- Plan and execute integrated marketing campaigns (online & offline).
- Create promotional content for themed nights, special events, and new launches.
- Oversee email campaigns, SMS blasts, and promotional offers.
3. Social Media & Content
- Manage all social platforms (Instagram, Facebook, TikTok, Threads, etc.).
- Create a monthly content calendar showcasing DJs, events, and behind-the-scenes.
- Engage with followers, respond to DMs, and drive conversation.
4. Event Promotion
- Work closely with the events team to market weekly and special events.
- Coordinate with performers/DJs for pre-event promotion (collaborative posts, shoutouts).
- Leverage influencers and nightlife personalities to drive hype.
5. Digital Marketing & Analytics
- Plan and manage paid ads on Google, Meta, TikTok, etc.
- Track and optimize marketing spend and ROI.
- Use analytics tools (Google Analytics, Meta Insights) to measure campaign success and tweak strategies.
6. Public Relations
- Build relationships with media outlets, nightlife blogs, and event listings.
- Coordinate press releases and media coverage for big events or launches.
- Handle crisis communication if needed (e.g. negative PR or social backlash).
7. Partnerships & Collaborations
- Partner with alcohol brands, fashion labels, and other lifestyle entities for co-branded events.
- Manage barter deals, sponsor activations, and brand tie-ups.
8. Customer Experience Feedback
- Monitor online reviews and customer sentiment on social media, Google, TripAdvisor, etc.
- Use feedback to suggest improvements in marketing, events, or service.