Social Media Manager

Responsibilities:

Develop, plan, and execute a content calendar across Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms

Create original content — photos, videos, reels, and stories — showcasing properties, projects, and company activities

Appear on camera as a confident, articulate brand representative for video content, walkthroughs, and interviews

Write engaging, on-brand captions and copy that reflect the company's voice and values

Monitor social media trends and adapt content strategy to maximize reach and engagement

Engage with followers, respond to comments/DMs, and grow the brand's online community

Track performance metrics (engagement, reach, follower growth) and report insights regularly

Collaborate with the marketing and sales teams to align content with ongoing campaigns and listings

Stay current with real estate industry trends and competitor activity on social media

Requirements:

Proven experience in social media management and/or content creation (portfolio or sample work required)

Strong on-camera presence — confident, well-spoken, and comfortable presenting to an audience

Professional, polished, and presentable appearance suited to representing the brand publicly

Excellent verbal and written communication skills

Proficiency with content creation and editing tools (e.g., CapCut, Canva, Adobe tools, or similar)

Solid understanding of major social platforms and their algorithms/best practices

Creative eye for photography and videography

Must reside within or around Abraham Adesanya, Ajah, Lagos, or be willing to commute reliably to this axis

Prior experience in real estate, marketing, or a related industry is an added advantage