Performance Marketing Specialist

Way Studio is a Saudi marketing and strategy agency managing brands across F&B, restaurants and cafés, real estate, healthcare, retail, beauty, digital products, SaaS, and service businesses. We are hiring a Performance Marketing Specialist based in Egypt to work remotely on a full-time basis. Responsibilities: Plan, launch, optimize, and scale paid campaigns across Google Ads and Meta Ads.

Manage TikTok Ads and Snapchat Ads according to the objective and market.

Work across sales, e-commerce, lead generation, retargeting, and app acquisition when needed.

Own budget allocation, creative testing, audience strategy, bidding, and daily optimization.

Implement and audit GA4, GTM, pixels, conversion tracking, events, UTMs, and attribution.

Analyze ROAS, CAC, CPA, CPL, CTR, CPC, CPM, CVR, revenue, funnel conversion rates, and lead quality.

Produce reports that explain what changed, why it changed, and what should happen next.

Collaborate with content and design teams to improve creatives, offers, funnels, and landing pages.

Work independently across multiple Saudi brands and industries.

3+ years of hands-on Performance Marketing, Paid Media, or Paid Acquisition experience.

Strong practical experience with Google Ads, including Search and Performance Max.

Strong practical experience with Meta Ads Manager, conversion, retargeting, lead generation, and sales campaigns.

Practical experience with TikTok Ads and Snapchat Ads.

Strong understanding of GA4, GTM, pixels, conversion tracking, attribution, and UTMs.

Ability to explain optimization decisions and demonstrate campaign results with context.

Direct experience managing campaign budgets.

Strong analytical mindset, ownership, and clear communication.

Agency-side, multi-brand, Saudi, or GCC experience is strongly preferred.

Mobile acquisition, Apple Search Ads, AppsFlyer, Adjust, Firebase, CAPI, or server-side tracking is an advantage.

Must be based in Egypt and available for full-time remote work aligned with Saudi working hours.

Monthly salary: EGP 12,000–13,500.

Applicants should provide an updated CV and two short case studies covering the objective, budget, personal decisions, tracking approach, and result. Client names and sensitive data may be anonymized.