Brand Marketing Specialist

✨ We are looking for a Brand Marketing Specialist who is passionate about building meaningful brands and executing impactful marketing strategies for our mom & baby brand, Momiku. This role will focus on developing brand communication, campaigns, and product initiatives that resonate with mothers and families across different stages of growth.

Key Responsibilities:

1. Develop and execute brand marketing strategies and campaigns across digital, social media, and offline channels
2. Manage brand communication to ensure consistency in tone, messaging, and visual identity
3. Conduct market and competitor analysis to identify insights and growth opportunities
4. Collaborate with internal teams (creative, digital marketing, product development, sales) to align campaigns with business objectives
5. Support content and communication strategy for product launches and brand initiatives
6. Monitor and analyze campaign performance, providing insights and recommendations
7. Coordinate with external partners, vendors, and agencies as needed
8. Stay updated on parenting trends, consumer behavior, and industry insights

Qualifications:

1. Minimum 2 years of experience in Brand Marketing / Product Marketing (FMCG preferred)
2. Experience in mom, baby, or kids-related brands
3. Strong understanding of branding, marketing fundamentals, and consumer behavior
4. Creative, detail-oriented, and brand-sensitive
5. Excellent communication skills and proactive attitude
6. Able to work independently and collaboratively
7. Willing to work from office (WFO) in Palmerah, West Jakarta

Skills: Marketing Communications, Marketing Strategy, Market Research, Competitive Analysis