Marketing Specialist

Follow up and execute multi-channel marketing communication campaigns that support retail promotions, product launches, and seasonal events

Cross-Functional Collaboration: Work closely with graphic design, sales, and e-commerce teams to ensure alignment on full campaign

Follow up with the Merchandising team regarding campaign offers and any price changes, to ensure the campaigns’ execution based on the planned calendar.

Assist in creating content (copy, headlines, captions, TOVs) for retail, e-commerce, corporate, and after-sales for in-store signage, digital banners, SMS, and social media channels

Ensure a unified brand voice across all communications, both internal and external, in line with marketing and brand strategies.

Assist in managing communication across paid, owned, and earned media (press releases, influencer briefs, media buying).

Monitor campaign performance and customer engagement metrics; suggest improvements for future initiatives.

Event Support: Assist in planning and execution of activations, in-store events, and PR initiatives

handling payment requests and monthly spending to ensure the budget is not exceeded with the finance team.

Communication skills

Reliability

Compliance

Adaptability

Time management

Flexibility

Aware of Raya’s Culture

Understanding of design concepts & corporate identity

Understanding of integrated marketing communication

Ability to visualize ideas and messages under pressure.

Strong communication skills; comfortable working cross-functionally.

Ability to Handle Multi Tasks and meet the deadline.