Marketing Manager

Job Title: Marketing Manager

Position Overview

We are seeking a highly organized, data-driven Marketing Manager to lead patient acquisition and retention initiatives at a fast-growing dermatology group with de novo expansion of 5-7 new practice launches per year. This individual will partner closely with the VP of Marketing to develop practice-level strategies that build awareness in each territory, drive patient volume, optimize marketing spend, and support scalable growth.

This role blends strategic oversight with hands-on execution. The Marketing Manager will lead day-to-day marketing operations, manage campaign planning, ensure adherence to budgets, and oversee the Digital Marketing Specialist, Marketing Assistant and Graphic Designer. In partnership with the individual producer roles on the team, the Marketing Manager will oversee a Google Ads consultant, copywriter, and website developer. The ideal candidate is both a strong operator and a strategic thinker who understands how to translate performance data into actionable insights.

Key Responsibilities

Strategic Planning & Practice-Level Marketing

Partner with the VP of Marketing to develop marketing strategies across paid digital, SEO, organic social, email campaigns, radio, TV, billboards, direct mail and local partnerships, tailored to meet new patient acquisition needs and overall practice forecasts.

Using data and analytics platforms (Salesforce, PowerBI, Google Analytics), monitor and report on performance metrics including new patient acquisition, CPA, and ROI. Identify optimization opportunities and make recommendations based on performance data.

Own project management of new practice and provider launches and campaign calendars and oversee channel execution by direct reports to meet timelines and forecast expectations.

Ensure all marketing initiatives align with establish brand guidelines, voice, positioning, and visual identity, maintain consistency in messaging, and apply core brand principles to campaign planning

Campaign Management & Execution Oversight

Own and manage the master marketing calendar across all locations

Ensure timely execution of campaigns across paid digital, email campaigns, blogs radio, TV, events, and mailings.

Maintain alignment between marketing activities and provider capacity and business goals

Team Leadership & Development

Directly manage a Digital Marketing Specialist, Marketing Assistant and Graphic Designer

Provide clear direction, prioritize workloads, and ensure high-quality execution of day-to-day marketing activities

Mentor team members and support their professional development

Oversee execution of marketing efforts to ensure best practices are followed, and step in as needed to support hands-on execution and problem-solving

Cross-Functional Collaboration

Partner with contact center, practice managers, regional directors, medical community and providers to align marketing with patient access and capacity

Collaborate with analytics teams to ensure accurate tracking and reporting of lead sources and patient conversion

Qualifications

Bachelor’s degree in Marketing, Business, or related field

5–7+ years of marketing experience, preferably in healthcare or multi-location organizations

Experience high-growth environments strongly preferred

Proven ability to manage budgets and drive ROI-focused marketing strategies

Experience managing direct reports preferred

Required Skills & Expertise

Strong understanding of omnichannel marketing strategy and brand fundamentals, including positioning, messaging frameworks, and value proposition

Experience maintaining brand consistency across multiple locations and channels

Ability to balance strategic planning with hands-on execution

Highly adaptable and highly organized with strong project management and prioritization skills

Data-driven mindset with the ability to translate insights into action

Excellent communication and presentation skills

Key Competencies

Operational rigor and attention to detail

Accountability for performance and outcomes

Agility in a fast-paced, evolving environment

Collaborative leadership style

Problem-solving and continuous improvement mindset

Work Environment

Hybrid work environment (4 days in office after onboarding and training period) with periodic travel to practice locations as needed