Copy & Content Strategist
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Copy & Content Strategist
Location: Toronto, Canada
About the role:
As Content Strategist, you'll be the connective tissue between business priorities and content delivery — translating campaign goals and key moments into compelling narratives and channel strategies. You'll plan, write, edit, and optimize across multiple formats and platforms, partnering closely with creative, social, web, and operations teams. This is a role for someone equally comfortable shaping a messaging framework and developing and polishing a final piece of copy.
What you will be doing:
Develop strategic, insight-driven content plans across digital channels — social media, executive social, blog and web — with a strong understanding of audience engagement, brand voice, and platform best practices
Align content strategies with campaign goals, key moments, and amplification opportunities across organic and paid digital channels
Write compelling, concise copy for social posts, executive thought leadership, landing pages, headlines, and short-form web experiences
Partner with creative, social, web, and operations teams to translate business priorities into impactful content narratives and channel strategies
Recommend content amplification tactics, optimization approaches, and engagement strategies to extend reach and performance
Edit and refine long-form and short-form content — including articles, blogs, and campaign assets — ensuring grammar, clarity, consistency, tone, and accuracy
Balance strategic thinking with hands-on execution, moving between content planning and messaging frameworks through to polished final copy
Stay current on digital trends, platform updates, and emerging storytelling formats to continuously evolve content approaches and drive engagement
Use analytics and performance data to inform content decisions and report on effectiveness
Contribute to content governance, ensuring brand voice and editorial standards are maintained across all output
What you need to be great in this role:
Proven experience developing content strategies across social media and digital channels
Strong copywriting and editing skills across short-form and long-form formats — social, web, editorial, and campaign assets
Solid understanding of audience engagement, platform best practices, and organic and paid content amplification
Experience working cross-functionally with creative, social, web, and operations teams
Familiarity with measurement frameworks to analyze content performance
Nice to have: CMS (WordPress), SEO experience
Experience with Gen AI tools relevant to content strategy and copywriting to enhance output quality and efficiency
Experience building personal AI workflows to improve efficiency — for example, content ideation, copy drafting, or performance reporting
Agentic approach to content planning: ability to break down a brief, identify the optimal content path, and execute across multiple workstreams
Ability to critically evaluate AI-generated outputs and apply human judgement to ensure quality, accuracy, and brand alignment
At the time of this posting , the base salary for this position may range from $63,750.00 to $71,250.00 . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one componen t of OLIVER’s total compensation package.
Req ID: 17878
LI- midsenior
At the time of this posting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.
Salary Range $63,750 — $71,250 USD
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.