YouTube Strategist
Accountabilities: The YouTube Strategist is responsible for defining, optimizing, and evolving the content strategy across a large-scale YouTube ecosystem, ensuring sustained audience growth and engagement.
Define and continuously evolve YouTube content strategy across main and affinity channels.
Provide creative direction for video formats including clips, Shorts, and programming across multiple channels.
Guide content packaging decisions including titles, thumbnails, and format optimization to improve performance.
Analyze YouTube performance data and translate insights into actionable content and growth recommendations.
Identify audience trends, emerging formats, and content opportunities to drive engagement and reach.
Partner with internal teams and external agencies to curate and publish high-impact content.
Develop testing frameworks for experimentation across titles, thumbnails, cadence, and formats.
Ensure alignment with marketing priorities, franchise strategies, and global content initiatives.
Support monetization efforts by aligning content strategy with platform policies and revenue goals.
Requirements:
This role requires strong experience in digital content strategy, YouTube growth, and audience development, ideally within fast-paced, content-driven environments. Candidates must combine analytical thinking with strong creative instincts and a deep understanding of online communities.
2+ years of experience in content strategy, social media, or YouTube-focused roles.
Proven experience managing high-volume content workflows or publishing schedules.
Strong understanding of YouTube algorithms, audience growth strategies, and content optimization.
Ability to translate data and analytics into clear, actionable content recommendations.
Experience working with external partners, agencies, or cross-functional teams.
Strong communication skills with the ability to provide clear creative direction and feedback.
Deep understanding of internet culture, fandom communities, and digital trends.
Passion for anime and familiarity with anime audiences and storytelling formats.
Experience with YouTube analytics tools (e.g., YouTube Studio, Tubular) is a plus.
Familiarity with Shorts, vertical video strategies, or multi-channel content approaches is a plus.
Benefits:
Competitive hourly compensation aligned with industry standards
Remote contract opportunity with flexible working arrangements
Exposure to a global-scale YouTube ecosystem with millions of engaged users
Opportunity to shape high-impact content strategy for a passionate fan community
Collaborative work environment with cross-functional creative and marketing teams
Access to data-driven tools and experimentation frameworks for content optimization
Experience working at the intersection of entertainment, fandom, and digital growth
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?
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