Director, Data & Analytics – Fanatics Collectibles (Digital Gaming)

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

We’re looking for a hands-on data leader to own and rebuild the data foundation for our digital gaming portfolio. This role will be responsible for how data is collected, stored, modeled, and used across the business—and will partner closely with product to ensure we’re making better decisions around player behavior, engagement, and monetization.

This is not a pure management role. You will initially operate as a player-coach, directly owning key data workflows while laying the groundwork to scale the function over time.

What You'll Do:

Take ownership of the existing data stack and improve its reliability, structure, and usability

Build and maintain core data pipelines, models, and datasets (hands-on)

Establish clear KPI definitions and reporting used by product, leadership, and external partners

Partner closely with product, game design, and UI/UX to translate roadmap questions into data and insights

Act as the bridge between product and data—translating business questions into data requirements and explaining insights in clear, non-technical terms

Define how we measure whether features, events, and in-game changes are successful

Ensure product, marketing, and studio teams can easily access and understand the data they need

Support cross-platform initiatives (e.g., Fanatics One login, webshop/backend integration) with clean, unified data and reporting

Deliver consistent reporting and insights to licensors (MLB, NBA, Disney, etc.)

Lay the foundation for scaling the data team over time

Responsibilities

Build and maintain scalable data pipelines and workflows using modern data platforms (e.g., Databricks or similar)

Design and maintain clean, well-structured datasets for analytics and reporting

Own product analytics instrumentation and event tracking across mobile apps

Develop dashboards and reporting using BI and analytics tools (e.g., Looker, mixpanel, or similar)

Analyze player behavior, engagement, and monetization to identify opportunities for growth

Support experimentation and A/B testing to improve product performance

Partner with engineering and platform teams to align data across systems (identity, commerce, marketplace)

Operate as a hands-on leader, directly owning key data workflows

Work with an existing dashboard/BI resource

Required Experience

5+ years in data engineering, analytics, or related roles, ideally in mobile, gaming, or consumer apps

Strong hands-on experience building and maintaining data pipelines and data models

Advanced SQL skills

Experience with Python and/or R for data analysis, modeling, or automation

Experience with modern data platforms

Experience with BI and product analytics tools

Experience working closely with product teams and non-technical stakeholders

Preferred

Experience in free-to-play gaming, marketplaces, or digital collectibles

Experience with identity systems and cross-platform data (e.g., SSO, unified user profiles)

Knowledge of physical and/or digital card collecting ecosystem

Experience supporting reporting for external partners or licensors

Success Profile

Hands-on builder who is comfortable working in the data layer directly

Able to translate between technical and non-technical stakeholders

Pragmatic—focuses on what’s useful vs. perfect

Comfortable operating in an environment that is still being built

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range $170,650 — $210,000 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range $180,750 — $230,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.