Senior Brand Manager
Senior
WHAT YOU'LL DO
- Shape the long-term vision and brand architecture of the Exploding Kittens franchise by developing a multi-year strategy, portfolio management, brand playbooks and guidelines.
- Develop and be accountable for brand and go-to-market campaigns to increase awareness, grow consumer reach and turn casual players into loyal fans (partner with Marketing for execution).
- Use consumer, cultural, and market insights to hone brand strategy and inform new product development.
- Manage the numbers; costing, pricing, P&L, inventory, and profitability and partner with Marketing to plan EK campaign spend within Marketing budget. .
- Serve as point of contact for licensing and brand partnership opportunities, incl. project approvals
- Partner and travel with Sales and Marketing for activations and retailer-specific programs and events.
WHAT YOU'll BRING
- 5+ years in brand management
- Experience in refreshing and evolving brands; navigating growth, maturity, and category expansion while protecting and strengthening the core identity.
- Track record of successful launches for high-growth CPG brands that are built with the consumer in mind
- Strong commercial knowledge, business acumen and ability to create or leverage P&L, forecasting, retail sell-in and sell-through data
- Demonstrable ability to translate strategic direction into bold and original execution.
- Analytical, and comfortable with turning insight into creative briefs
- Deep understanding of consumer behavior and cultural trends
- Exceptional communicator; comfortable in fast-paced, collaborative, iterative environments.
- Based in Los Angeles, CA.