Senior Personal Assistant

Athena Group Advisors

Athena Group Advisors (“Athena”) is the private multi-family office of an investment firm.

Position Overview

Athena is seeking a Senior Personal Assistant (“Senior PA”) to join our dynamic and expanding team. This role reports to the Director of Property Management.

Candidates must be familiar with family office / UHNW and high-net-worth clients and possess the ability and resourcefulness to proactively manage competing priorities across multiple principals while delivering anticipatory, white-glove service. This is a unique opportunity to develop and lead a best-in-class hospitality and concierge function from the ground up.

The Senior PA is responsible for delivering comprehensive lifestyle and concierge support across multiple UHNW principals within the family office. This role ensures each client receives seamless, five-star service across all aspects of their personal lifestyle — from personal errands to private entertainment, dining, wellness, cultural experiences, and day-to-day needs. A key component of this role is cultivating and overseeing a curated vendor and partner network that powers the firm's concierge, travel, and lifestyle offering.

The Senior PA serves as the primary point of contact for lifestyle and concierge requests, collaborates closely with the Director of Property Management, and works in tandem with estate management teams to ensure a cohesive client experience.

Key responsibilities include, but are not limited to:

Lifestyle & Concierge Management

Provide day-to-day support to Athena’s clients, prioritizing and balancing their needs, and navigating seamlessly across multiple homes and locations

Carry out personal and ad-hoc errands, including but not limited to personal shopping and returns, events, physical donations, and auctioning and selling items

Manage gifting and delivering the on-site hospitality experience for visitors, business guests, and family at clients’ home(s)

Manage client reservations, including but not limited to restaurants, wellness, and children’s activities

Coordinate tracking, receiving, and organizing of delivery of items (e.g., certified mail, FedEx); provide progress reports

Maintain detailed preference profiles for each principal including dining, wellness, travel, and lifestyle preferences, ensuring service is personalized, consistent, and anticipatory

Research information and create comprehensive summaries of findings and analyses to provide recommendations and/or suggest potential next steps

Travel & Logistics

Plan and execute complex domestic and international travel: private aviation, hotel, ground transportation, yacht charters, and VIP access

Build detailed itineraries and manage all supporting documentation - visas, passports, travel insurance

Remain available during client travel to troubleshoot and resolve disruptions in real time

Hospitality & Entertaining

Prepare the home for guests, including but not limited to guest room set-up, providing refreshments, flowers, bathroom and bedroom amenities, and other client preferences.

Coordinate private entertaining at client residences, working alongside event planners and household staff, as needed

Manage the full guest experience from invitation through follow-up, reflecting each principal's entertaining style and standards

Maintain an active network of relationships across luxury hotels, restaurants, private clubs, and cultural institutions

Oversee holiday gifting programs, seasonal residence transitions in collaboration with estate managers, and holiday entertaining calendars

Track client milestones, birthdays, and social commitments; coordinate gifts, donations, and RSVPs

Draft personal correspondence and communications on behalf of principals as needed

Manage social calendars in coordination with client schedules

Function Building & Team Leadership

Source and manage vendors including third-party lifestyle and concierge management vendors, event planners, private chefs, florists, entertainment, and specialty services

Establish operating procedures, service standards, and systems for growing hospitality and concierge practice within the multi-family office

Develop client intake processes, preference documentation, and quality control frameworks as the function scales

Oversee and delegate to the existing Personal Assistant, directing task and errand execution

Qualifications

15+ years of experience as a Personal Assistant or Lifestyle Manager supporting UHNW individuals or families, ideally within a family office or luxury hospitality service environment

Proven ability to manage multiple principals simultaneously with competing, fast-moving priorities

Deep familiarity with luxury travel, private entertainment, and premium vendor ecosystems across key markets (NYC, Hamptons, Miami, Europe)

Exceptional interpersonal skills — warm, confident, and polished with high-profile principals and their networks

Highest standard of discretion, confidentiality, and judgment

Experience mentoring or directing support staff

Flexibility for evenings, weekends, and travel as client needs require

Proficiency with task management and communication platforms (Monday.com, Slack, Outlook)

Proficiency in Microsoft Office and Microsoft Excel

Bachelors Degree preferred

Physical Requirements

This position must be based in the NYC area.

This position may require the ability to lift up to 15 pounds.

This position may include prolonged periods of standing or walking.

Athena’s policy requires all professionals to be in the office at least four days per week. This position may require the ability to be on-site at a client location on a more frequent basis, including weekend or after-house flexibility as circumstances dictate.

Compensation & Benefits

The base salary for this New York-based position ranges from $150,000 to $175,000, depending on experience, skills, and responsibilities. Actual salary may vary based on qualifications and the level at which the role is hired. In addition to the base salary, the role includes a discretionary incentive compensation program, and a full benefits package, including medical and life insurance, retirement plans, tax-free savings options, and access to other healthcare programs.