Senior Marketing Executive (Fragrance Brand) Hybrid Work Near Pat Patthawikorn Market

1. Integrated Marketing & Campaign Management – 40%

• Marketing Planning: Collaborate on developing integrated Online & Offline marketing plans in alignment with brand direction and sales targets.
• End-to-End Campaign Management: Responsible for campaigns from concept ideation, promotion design, new product launches, and Retail Activation/Event to actual execution.
• Translating Strategy into Practice: Transform marketing ideas into Action Plans, defining timelines, budgets, deliverables, and Key Performance Indicators (KPI).
• Control and Coordination: Manage budgets and timelines while coordinating with internal teams (Content, E-commerce, Sales) and external parties (Agency, Vendor).

1. CRM & Customer Marketing – 30%

• CRM Channel Management: Plan and execute sales stimulation and repeat purchase initiatives via LINE OA, SMS, and Email by designing messages and privileges tailored to target groups.
• Customer Behavior Analysis: Analyze customer data and purchase history for Customer Segmentation and to understand the Customer Journey.
• Loyalty Program Support: Manage the Loyalty Program, including Points, Tier, Rewards, and various benefits.
• Customer Experience Development: Collect Customer Feedback to improve customer experience and enhance CRM efficiency.

1. Partnership & Co-Marketing – 20%

• Partner Sourcing: Search for, select, and negotiate with Potential Partners (brands or businesses) that have an image aligned with CHÔL.
• Co-Marketing Development: Plan Co-Marketing, Cross-Promotion, special activities, or shared benefits with partners.
• Long-term Relationship Management: Prepare project Proposals, ensure the success of joint activities, and nurture relationships for long-term collaboration.

1. Marketing Performance & Analytics – 10%

• Monitoring and Evaluation: Track and evaluate KPIs across campaigns, CRM, partners, and business sales.
• Insightful Data Analysis: Dive deep into data to find Insights, new marketing opportunities, and gaps for improvement.
• Trend and Competitor Tracking: Update on consumer behavior, Category Trends in the fragrance group, and competitor movements.
• Proactive Reporting: Summarize marketing reports in the format of What Happened → Why → What's Next, along with actionable recommendations.

Qualifications:

• Gender unspecified, Age 30-35 years old.
• Education: Bachelor's degree or higher in Marketing or other related fields.
• 3–5 years of experience in Marketing, Campaign Management, Brand Marketing, CRM, Partnership, or related fields, with experience being responsible for projects or campaigns from planning to measurement.
• Experience working on the Brand-side or Agency, especially in Lifestyle, Beauty, Fragrance, Retail, or Premium Consumer Brand businesses, and experience coordinating with multiple internal and external stakeholders.
• Proficient in Microsoft Office / Google Workspace, especially Excel / Google Sheets and PowerPoint / Google Slides, with a basic understanding of CRM, Marketing Analytics, or Marketing Technology.
• Seeking candidates with skills in Strategic Thinking, Project Ownership, Analytical Thinking, Commercial Thinking, and Stakeholder Management, capable of managing assigned tasks End-to-End from planning, coordination, execution, and follow-up to analysis and proposing development directions.
• Able to use English for communication and coordination at a professional working level.