Social Media Content Specialist
Your tasks
Social Media Management • Content Planning • Photography • Videography Role Focus: Manage and execute social media content that reflects the brand identity, maintains consistent communication, and supports marketing and business objectives.
- Social Media Management
- Manage daily social media activities, including content scheduling and publishing.
- Write captions and basic copy while ensuring the accuracy and consistency of published content.
- Monitor comments, direct messages, mentions, and audience interactions, and coordinate responses when necessary.
- Social Media Content Creation
- Produce photo and video content for Instagram, including Reels, Stories, and feed posts
- Capture products, food and beverages, lifestyle moments, events, and daily brand activities
- Ensure content quality and visual consistency align with the brand’s creative direction.
- Content Planning & Development
- Develop content ideas based on established content pillars, brand objectives, and creative direction.
- Identify relevant trends, content formats, and audience interests to create engaging and relevant content.
- Coordinate with the Content Creator and Graphic Designer to support marketing campaigns, promotions, and brand activities.
- Social Media Performance
- Monitor key performance metrics, including reach, engagement, views, saves, shares, and follower growth.
- Evaluate content performance and identify opportunities to improve content quality and audience engagement.
- Collaborate with the Marketing Executive to align social media content with marketing campaigns, promotions, and events.
Requirements
Skills: Analytical Skills, Presentation Skills, Public Speaking, Communication, Social Media, Teamwork, Videography, Photography, Digital Marketing, Content Planning