Marketing Manager

Marketing Executive Planning • Campaigns • Promotions • Partnerships • Marketing coordination & reporting. Fokus: Menerjemahkan strategi dan arah kreatif brand menjadi program marketing yang terencana, terkoordinasi, dan terukur. Seperti kalender marketing, mengoordinasikan promosi, partnership, event, budget, vendor, timeline.

Roles & Responsibilities

1. Marketing Planning & Strategy Execution

• Develop monthly marketing plans and activity calendars based on the established brand and business objectives.
• Translate marketing objectives into actionable programs, campaigns, and promotional activities.
• Identify opportunities to increase brand awareness, customer acquisition, and repeat visits.
• Conduct market, competitor, and customer research to identify relevant marketing opportunities.

1. Campaign & Promotion Management

• Plan and coordinate marketing campaigns, seasonal promotions, product launches, and special events.
• Develop campaign mechanics, promotional offers, and customer engagement initiatives
• Coordinate campaign timelines, deliverables, budgets, and execution across relevant teams.

1. Partnership & Collaboration

• Identify and coordinate partnerships with relevant brands, communities, creators, KOLs, and media.
• Manage collaboration proposals, communication, deliverables, and follow-ups.
• Coordinate barter, sponsorship, and cross-promotion opportunities where relevant.
• Maintain relationships with external partners and marketing vendors.

1. Marketing & Operational Coordination

• Coordinate with restaurant operations, sales, management, and other relevant departments.
• Ensure marketing activities are operationally feasible and executed according to schedule.
• Manage external vendors, event organizers, media contacts, and other marketing-related parties.
• Ensure campaign information, promotional details, and marketing materials are accurate and consistent.

1. Budget Management & Performance Reporting

• Prepare marketing budget proposals and monitor spending against approved budgets
• Track campaign performance, customer response, promotional results, and relevant sales indicators
• Prepare monthly marketing reports and recommendations.

1. Digital Marketing Coordination

• Coordinate paid advertising, digital promotions, and campaign distribution where required.
• Work closely with the Social Media & Content Creator to ensure content supports marketing objectives.

Skills: Social Media, Partnership Management, Content Marketing, B2B Marketing, Sales Strategy, Marketing Planning, Marketing Strategy, Marketing Communications, Team Management, Event Management