Consumer Insight & Data Analytics SPV
Muss:DataE-CommerceLead
- Lead consumer research and data analytics initiatives to support strategic business and marketing decisions.
- Analyze consumer behavior, purchasing patterns, preferences, and market trends.
- Develop consumer insight reports and translate research findings into actionable business recommendations.
- Conduct market research, customer segmentation, competitor benchmarking, and consumer satisfaction studies.
- Analyze sales performance, market share, product performance, and customer data to identify business opportunities.
- Develop dashboards, analytical reports, and data visualization to support management decision-making.
- Collaborate with Marketing, Commercial, E-Commerce, and Strategic Planning teams to provide data-driven insights.
- Ensure data accuracy, consistency, and relevance in all analytical reports and business recommendations.
- Bachelor's degree in Statistics, Mathematics, Data Science, Business Analytics, Economics, Marketing, or a related field.
- Minimum 3–5 years of experience in Consumer Insights, Market Research, Data Analytics, or Business Intelligence.
- Strong proficiency in Microsoft Excel and PowerPoint.
- Experience with Power BI, Tableau, or other data visualization tools.
- Knowledge of SQL, statistical analysis, and data processing is highly preferred.
- Strong understanding of consumer research methodologies, market segmentation, and data interpretation.
- Ability to translate complex data into clear business insights and recommendations.
- Strong analytical thinking, attention to detail, and communication skills.