Brand Marketing

PCS Consulting, a business unit under PT Terasys Virtual, is a Human Resources Consulting firm specializing in talent acquisition, human resource management, compensation & benefits, and industrial relations. We partner with organizations across various industries to help them build high-performing teams and effective HR solutions.

We are currently recruiting on behalf of our client a premium 4-star hotel located in the Kaliurang area of Sleman, Yogyakarta.

As a Brand Marketing, you will be responsible for strengthening brand presence, driving brand awareness, and executing integrated marketing initiatives that increase guest engagement and business growth. You will collaborate with cross-functional teams to ensure consistent brand communication across both online and offline channels.

Key Responsibilities

• Develop and execute brand marketing strategies aligned with the hotel's business objectives.
• Plan and manage integrated marketing campaigns across digital and offline platforms.
• Maintain brand consistency across all communication channels and customer touchpoints.
• Manage social media campaigns, website content, email marketing, and digital promotions.
• Collaborate with designers, photographers, content creators, and external agencies to produce compelling marketing materials.
• Analyze campaign performance, customer insights, and market trends to optimize marketing effectiveness.
• Build and maintain partnerships with media, influencers, corporate clients, travel partners, and local communities.
• Support promotional events, brand activations, and hotel campaigns.
• Monitor competitors and identify opportunities to strengthen the hotel's market positioning.
• Manage marketing budgets and prepare performance reports with actionable recommendations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Hospitality, or a related field.
• Minimum of 2 years of experience in Brand Marketing or Marketing Communications preferably in the hospitality, lifestyle, F&B, or retail industry.
• Strong understanding of branding, digital marketing, content marketing, and customer engagement.
• Experience managing social media platforms and digital marketing campaigns.
• Familiarity with Meta Ads, Google Analytics, SEO/SEM, and marketing performance metrics is an advantage.
• Excellent communication, project management, and presentation skills.
• Creative, analytical, and highly organized with strong attention to detail.
• Good command of English, both spoken and written.
• Willing to be based in Sleman, Yogyakarta.