Outbound Lead Generation Specialist
About the role
We’re hiring a highly proactive and performance-driven cold email outreach specialist to generate qualified pipeline through strategic outbound email campaigns.
This role is responsible for the full outbound email workflow — from prospect research and list building to campaign launch, deliverability management, optimization, and lead qualification. You’ll play a key role in helping sales teams generate consistent outbound opportunities through data-driven outreach and personalized messaging.
This is not a passive list-sending role. We’re looking for someone who understands cold email deeply, knows how to maintain inbox health and deliverability, and can continuously optimize campaigns to improve reply rates and conversions.
The ideal candidate is analytical, organized, technically capable, and comfortable balancing creativity with measurable performance outcomes.
What you’ll own
Prospect research & list building
Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar tools
Segment prospects by ICP, industry, role, company size, and geography
Validate and clean lead data using tools like NeverBounce, ZeroBounce, or Clearout
Maintain organized prospect databases and outreach tracking systems
Cold email campaign execution
Write compelling cold email copy, subject lines, and CTAs tailored to target audiences
Build and launch multi-step outbound campaigns across 4–8 touchpoints
Personalize messaging using prospect, company, and industry insights
Monitor campaigns daily and optimize based on engagement and performance metrics
Deliverability & inbox health
Manage domain warmup and inbox reputation using Instantly, Lemlist, Mailwarm, Smartlead, or similar platforms
Monitor spam scores, bounce rates, sender reputation, and deliverability metrics
Rotate inboxes and sending accounts to maintain campaign performance
Troubleshoot deliverability issues proactively before performance drops
Campaign optimization & reporting
A/B test subject lines, messaging, CTAs, and send times
Track open rates, positive reply rates, bounce rates, and conversion metrics
Continuously optimize messaging and targeting strategies based on data
Maintain organized reporting dashboards and outreach documentation
Lead qualification & CRM management
Monitor campaign replies and categorize prospect responses accurately
Identify and route qualified leads to sales teams with proper context and notes
Maintain accurate CRM records inside HubSpot, Salesforce, Zoho, or similar systems
Ensure all engagement data remains clean and organized
Compliance & best practices
Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA standards
Maintain suppression lists and opt-out processes correctly
Follow outbound best practices to protect sender reputation and campaign performance
What makes you a great fit
Strong persuasive and concise copywriting skills
Highly analytical and performance-driven mindset
Comfortable working with outbound tools and technical deliverability systems
Organized, proactive, and execution-focused
Strong attention to detail with campaign monitoring and reporting
Comfortable testing, iterating, and optimizing continuously
Required experience & skills
1–2 years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing roles
Hands-on experience with tools such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker
Experience writing outbound email copy and managing campaigns
Strong Excel or Google Sheets skills for prospect and campaign management
Excellent written English communication skills
Preferred experience
Experience managing deliverability and inbox health at scale
Familiarity with DNS setup, SPF, DKIM, and DMARC basics
Experience generating outbound pipeline for B2B SaaS, agencies, or service businesses
Experience working closely with SDR or Account Executive teams
Familiarity with outbound automation and CRM workflows
What a typical day looks like
A cold email outreach specialist’s day revolves around building pipeline through outbound campaigns and performance optimization. You will:
Research and build targeted prospect lists
Launch and monitor cold email sequences
Review deliverability metrics and inbox health
Optimize messaging, targeting, and campaign structure
Manage replies and qualify interested prospects
Update CRM systems and maintain campaign documentation
In short: you own outbound email execution, ensuring campaigns are optimized, deliverability stays healthy, and qualified opportunities consistently flow into the sales pipeline.
Key metrics for success (KPIs)
Open rates consistently meeting or exceeding benchmarks
Positive reply rates and qualified conversations generated
Bounce rates maintained below acceptable thresholds
Consistent outbound campaign execution and optimization
CRM accuracy and lead tracking completeness
Growth in qualified outbound pipeline opportunities
Interview process
Initial phone screen
Video interview with recruiter
Practical assessment (cold email sequence exercise)
Client interview
Offer and background verification