Marketing Manager

Responsibilities:

Strategic Planning and Execution:

Develop and implement comprehensive marketing strategies for pharmaceutical products to drive brand growth and market penetration. Conduct market research and competitive analysis to identify trends, opportunities, and threats.

Product Management: 

Manage the lifecycle of pharmaceutical products, including launches, rebranding, and sunset strategies.  Work closely with R&D, sales, and medical teams to ensure product alignment with market needs.

Campaign Management: 

Design and execute targeted marketing campaigns across multiple channels (digital, print, events, etc.). Monitor and analyze campaign performance, optimizing for ROI and engagement.

Stakeholder Collaboration:

 Collaborate with cross-functional teams, including sales, regulatory affairs, and medical affairs, to ensure marketing initiatives comply with industry regulations and achieve business goals.  Build relationships with key opinion leaders (KOLs), healthcare professionals, and industry partners.

Digital Marketing:

Leverage digital tools and platforms to enhance product visibility and customer engagement.  Oversee the development of marketing materials, including content for websites, social media, and email campaigns.

Budget Management:

Prepare and manage marketing budgets, ensuring cost-effectiveness and efficient allocation of resources.

Compliance:

Ensure all marketing activities comply with pharmaceutical regulations and local guidelines.

Requirements:

Bachelor’s degree in Pharmacy and a Master’s degree. 5 years of marketing experience in the pharmaceutical industry. Strong knowledge of pharmaceutical product lifecycle management and industry regulations. Experience in digital marketing, analytics, and CRM tools. Exceptional communication, presentation, and interpersonal skills. Proven ability to lead and manage teams. Strategic thinker with strong problem-solving and decision-making skills.