Performance Marketing Specialist (Media Buyer)

Multi Choice for Restaurant Management & Operations is looking for a results-driven Performance Marketing Specialist (Media Buyer) to join our growing marketing team and support the launch and growth of an exciting new business venture. The ideal candidate is highly analytical, performance-focused, and experienced in planning, executing, and optimizing paid digital campaigns across multiple platforms. Key Responsibilities: Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms .

Develop customer acquisition strategies focused on driving awareness, conversions, and business growth .

Manage campaign budgets and allocate spending across channels to maximize performance.

Monitor and optimize key performance metrics including ROAS, CAC, CPA, CTR, conversion rates, and customer acquisition .

Build and manage audience targeting, segmentation, retargeting, and lookalike strategies.

Conduct A/B testing across creatives, audiences, messaging, placements, and campaign structures.

Set up and monitor campaign tracking using tools such as GA4, Google Tag Manager, Meta Pixel, and platform analytics .

Analyze campaign and customer data to identify trends, opportunities, and areas for improvement.

Prepare regular performance reports and provide actionable recommendations.

Collaborate closely with the Marketing Manager, Content Specialist, and Creative Team to develop high-performing advertising creatives.

Stay updated on advertising platform changes, emerging channels, consumer trends, and performance-marketing best practices.

Support the launch and scaling of new campaigns as the business expands.

Bachelor’s degree in Marketing, Business Administration, Advertising, or a related field .

2–4 years of hands-on experience in performance marketing, media buying, or paid digital advertising.

Proven experience managing Meta Ads and Google Ads ; experience with TikTok Ads is highly preferred.

Strong understanding of performance metrics, attribution, conversion tracking, and campaign optimization .

Hands-on knowledge of Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel , and related tracking tools.

Strong analytical skills and ability to translate data into actionable marketing decisions.

Experience managing and optimizing advertising budgets.

Strong understanding of audience targeting, retargeting, A/B testing, and conversion funnels .

Excellent communication and reporting skills.

Experience with startups, apps, e-commerce, delivery platforms, F&B, or other B2C businesses is a strong advantage.

Ability to work independently and thrive in a fast-paced, growth-oriented environment .