Brand Manager

Your tasks

• Develop and implement brand strategies and marketing plans to increase brand awareness, sales, and overall brand performance.
• Manage and develop assigned brands across E-commerce platforms, ensuring consistent brand positioning and communication.
• Plan and execute E-commerce campaigns, promotions, and activities in collaboration with internal teams and platform partners.
• Analyze market trends, consumer behavior, competitors, and E-commerce market conditions to develop effective marketing strategies.
• Work closely with the E-commerce, Sales, Content, and Operations teams to ensure smooth execution of brand and promotional activities.
• Manage product portfolio, including new product launches, product positioning, pricing, promotions, and product performance.
• Coordinate with external partners, suppliers, agencies, influencers, and E-commerce platforms when required.
• Manage and monitor the marketing budget to ensure effective and efficient use of resources.
• Prepare regular reports and presentations on brand performance, sales results, campaign effectiveness, and market insights for management.
• Identify new opportunities to expand the brand, improve product performance, and drive business growth.

Requirements

1. Bachelor’s degree in Marketing, Business Administration, or related fields.
2. 3-5 years of experience in Brand Management, Marketing, or E-commerce.
3. Experience in FMCG, consumer products, or E-commerce business is highly preferred.
4. Strong understanding of E-commerce platforms, digital marketing, promotions, and consumer behavior.
5. Strong analytical and problem-solving skills, with the ability to interpret sales and campaign data.
6. Good project management and cross-functional coordination skills.
7. Proactive, creative, and results-oriented with strong commercial awareness.
8. Good command of English (Chinese is an advantage.)