Business Director

Vacancy Announcement – Business Director Industry: Experiential Marketing Industry Location: Lagos, Nigeria Employment Type: Full-Time About Connect Marketing Services We are a leading experiential marketing agency delivering innovative solutions across Brand Activations, Shopper Marketing, Events, Digital Engagement, Sports Marketing, and Integrated Marketing Communications. We are seeking an experienced and commercially driven Business Director to join our leadership team and drive business growth, client excellence, and operational success. Role Summary The Business Director will be responsible for driving revenue growth, acquiring new business, nurturing strategic client relationships, and leading the successful delivery of integrated marketing solutions. The role requires a commercially minded leader who can inspire teams, develop winning strategies, and ensure exceptional client satisfaction while delivering profitable business outcomes. Key Responsibilities

Develop and execute business strategies to achieve revenue, profitability, and growth targets. Identify, secure, and grow new business opportunities across FMCG, Telecommunications, Financial Services, Technology, Sports, and other key sectors. Build and manage strategic relationships with clients, partners, and stakeholders. Lead pitch development, commercial proposals, and business presentations. Provide strategic direction on brand activation, experiential marketing, shopper marketing, events, and integrated marketing campaigns. Oversee project delivery to ensure quality execution, profitability, and client satisfaction. Collaborate with Strategy, Creative, Project Management, Finance, and Operations teams to deliver best-in-class solutions. Monitor business performance, budgets, forecasts, and commercial KPIs. Lead, coach, and develop high-performing teams while fostering a culture of accountability, innovation, and collaboration. Identify market trends, consumer insights, and emerging opportunities to strengthen the company's competitive advantage. Represent organisation at client engagements, industry events, and networking opportunities.

Requirements

Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related discipline. A Master's degree or relevant professional certification is an added advantage. Minimum of 10 years' experience in business development, client service, account management, or commercial leadership within an advertising, experiential marketing, integrated marketing communications, or related agency. Proven track record of winning new business and managing high-value client accounts. Strong understanding of experiential marketing, brand activations, shopper marketing, events, and integrated marketing communications. Excellent commercial, financial, negotiation, and stakeholder management skills. Strong leadership, presentation, and strategic thinking capabilities. Proficiency in Microsoft Office Suite and business reporting tools.

Key Competencies

Strategic Leadership Business Development & Sales Commercial Acumen Client Relationship Management Experiential Marketing Expertise Financial & Budget Management Negotiation & Influencing Skills Leadership & Team Development Communication & Presentation Skills Project Oversight Problem Solving & Decision Making Results Orientation

What We Offer

Opportunity to shape the growth of one of Nigeria's leading experiential marketing agencies. A collaborative, innovative, and high-performance work environment. Competitive remuneration and performance-based rewards. Career growth and leadership development opportunities.

How To Apply Qualified candidates should send their CV to [ careers@connectmarketingonline.com ] with the subject line: Application – Business Director <