Digital Marketing

Specialist About Us HRM Labs is a fast-growing SaaS technology company providing Human Resource Management (HRM) solutions, Digital Forms, and Business Process Automation platforms across Southeast Asia. We are looking for a creative, data-driven, and tech-savvy Digital Marketing Specialist to strengthen our brand presence, generate quality leads, and support our business growth. Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels including Google, LinkedIn, Facebook, Instagram, TikTok, and other relevant platforms.
• Create and manage engaging content for social media, websites, blogs, email campaigns, and marketing materials.
• Develop and implement SEO and SEM strategies to increase website traffic and lead generation.
• Monitor, analyze, and report campaign performance using marketing analytics tools.
• Manage and optimize paid advertising campaigns to maximize ROI.
• Collaborate with Sales, Product, and Customer Success teams to align marketing initiatives with business objectives.
• Maintain and improve the company's online presence and brand awareness.
• Conduct market research, competitor analysis, and identify new growth opportunities.
• Utilize AI-powered tools to improve marketing productivity, creativity, and campaign performance.

Requirements Essential Requirements

• Bachelor's Degree in Marketing, Communications, Business, Digital Media, or a related field.
• Minimum 2 years of experience in Digital Marketing, Growth Marketing, Content Marketing, or a similar role.
• Strong understanding of digital marketing channels, social media marketing, SEO, SEM, email marketing, and lead generation.
• Experience with marketing analytics tools such as Google Analytics, Google Search Console, Meta Business Suite, or similar platforms.
• Excellent written and verbal communication skills in English.
• Creative mindset with strong attention to detail.
• Ability to work independently while managing multiple projects and deadlines.

AI & Technology Requirements

• Strong ability to leverage and collaborate with AI tools to improve productivity and marketing effectiveness.
• Proven experience using AI-powered platforms for:
• Content creation and copywriting.
• Graphic design and creative asset generation.
• Video creation and editing.
• Marketing research and competitor analysis.
• Campaign optimization and performance reporting.
• Familiarity with AI tools such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, Adobe Firefly, or similar solutions.
• Ability to create effective prompts and workflows that integrate AI into daily marketing activities.
• Understanding of AI-assisted content quality control, fact-checking, and brand consistency.

Preferred Qualifications

• Experience marketing SaaS products or B2B technology solutions.
• Experience managing LinkedIn advertising campaigns.
• Basic knowledge of graphic design tools such as Canva, Adobe Photoshop, or Illustrator.
• Basic video editing skills.
• Experience with marketing automation platforms and CRM systems.
• Familiarity with HR Technology, HR Software, or Enterprise Software industries is an advantage.

What We Are Looking For

• A proactive and innovative marketer who embraces new technologies.
• Someone who sees AI as a productivity partner rather than just a tool.
• A data-driven individual who can combine creativity with measurable business results.
• A continuous learner who stays updated with digital marketing trends, AI developments, and emerging technologies.

Location: Vietnam / Full Remote Employment Type: Full-Time

Skills: Content Marketing, Marketing Communications, Digital Marketing, B2B Marketing, Content Strategy, Google Ads, Image Editing, Social Media, Affiliate Marketing, Google Analytics