Consumer Acquisition & Growth Lead (Friso brand)

Key objectives

• Own Friso's annual new user acquisition targets and associated business outcomes, including

penetration, trial, conversion, retention and revenue contribution.

• Develop and lead the acquisition and loyalty strategy across all relevant consumer and customer

touchpoints.

• Drive the end-to-end consumer journey, ensuring seamless experiences from awareness through

interest, purchase and advocacy.

• Identify and unlock growth opportunities through...
• 10+ years of experience in Brand Marketing, Growth Marketing, Commercial Marketing, Category

Development or Business Development.

• Proven track record delivering market share, penetration and revenue growth.
• Experience leading acquisition, CRM, loyalty or consumer lifecycle programs.
• Strong commercial acumen with exposure to business planning, forecasting and investment

management.

• Demonstrated ability to lead...