Sales Director

●Define and present short- and long-term sales strategy to executive management to drive revenue growth from THB 2,000 million toward the THB 5,000 million target within 3–5 years ●Analyze the market, competitors, and automotive-industry trends to shape product direction and identify new target customer segments ●Design and expand sales channels, including Traditional Trade, Modern Trade, Dealer/Distributor networks, B2B/Fleet, and E-Commerce/Digital Sales ●Set annual/quarterly sales targets and measurable action plans for each team and channel ●Lead, manage, and develop a sales and sales-support organization of 100+ people in line with growth targets ●Design the sales organization structure, defining roles, territories, and a compensation/incentive system that drives performance ●Develop sales managers and sales staff through coaching, training, and succession planning ●Build a results-driven, accountable culture with strong cross-team collaboration ●Manage and grow a customer base of 2,000+ accounts, both in number and in order value (customer value growth) ●Personally manage relationships with key accounts and strategic partners at the executive level ●Establish a CRM system to improve customer retention and reduce customer churn ●Own the sales function's P&L, including revenue, gross margin, and selling expenses ●Manage sales-related risks such as credit/accounts-receivable risk and customer-concentration risk ●Plan and control the sales function's budget in line with the company's growth targets ●Coordinate with Procurement/Inventory, Finance, Marketing, and Operations to align sales with delivery capability ●Regularly present performance results, trends, and strategic recommendations to the Owner/CEO, backed by data

Qualifications: Bachelor's degree or higher in Business Administration, Marketing, Automotive Engineering, or a related field An MBA will be considered an advantage At least 15 years of total sales experience, including a minimum of 5 years in a Sales Director/VP Sales role or equivalent Experience leading large sales teams (100+ people) across multiple concurrent sales channels Experience managing a large customer base (1,000+ accounts) and enterprise-level key accounts Experience in the retail business or in related industries (e.g. FMCG, building materials, or other industrial goods with a similar distribution model) will be considered an advantage Strategic Sales Planning Leadership & People Management Data-Driven Decision Making Financial Acumen Negotiation & Key Account Management Change Management Business-level English proficiency (for liaising with international partners/suppliers) Proficiency with CRM/ERP systems and sales-analytics tools