Business Development Executive (digital Services Sales), Accra, Ghana

About the company

Edupract Institute of Digital Education (formerly Internet Swaggers) is a professional training organisation focused on practical, industry-oriented education. Since 2015 we have delivered over 500 digital marketing seminars and workshops and trained more than 6,700 students, working professionals and senior leaders.

We offer advanced programmes in Digital Marketing, Data Science, Data Analytics, Business Analytics and Full Stack Development. We also help businesses grow online with professionally built websites (WordPress and Shopify), SEO and Google ranking services, and hands-on AI training for teams. We are now expanding into Ghana, and you will be our first representative in the market.

Your tasks

You will introduce Edupract to businesses and professionals in Accra and sell our services and training programmes. Your clients will include hotels, restaurants, clinics, schools, shops and companies that need to get online, get found on Google, or upskill their people. Our team in India handles delivery, so your job is to build relationships and close deals.

• Identify and approach small and medium businesses, institutions and professionals in Accra through visits, calls, WhatsApp and LinkedIn.
• Run short consultations showing owners how a website, SEO or digital training would help them.
• Sell our courses and workshops to individuals, companies and organisations, and arrange seminars for teams.
• Prepare proposals and quotes from our price list, negotiate, and close deals.
• Hand every closed client to our delivery team with a clear brief, and stay in touch with them afterwards.
• Collect payments on agreed terms and follow up on outstanding invoices.
• Keep a simple weekly record of leads, meetings, proposals and sales.
• Share what you learn about local competitors and pricing so we can improve our offer.

Requirements

Must have

• 1-3 years of sales, business development or marketing experience, or a proven record in commission-based selling.
• Fluent spoken and written English and local language, with strong presentation skills.
• Confidence approaching business owners and decision-makers face to face.
• Comfort with WhatsApp, email, Google Workspace and online meetings.
• Self-motivation and the ability to work independently toward weekly targets.
• Based in Accra, with your own phone and reliable internet.

Nice to have

• Experience selling education, training, software, advertising or digital services.
• A network among businesses, schools, universities or professional groups in Accra.
• Basic understanding of digital marketing, websites or data and AI tools.

What we offer

• Full training in our programmes, pricing and sales process.
• A trusted brand with a track record of 6,700+ learners trained.
• Ready-made proposals, demo materials and a delivery team behind you.
• A path to team lead as we grow in Ghana.

How to apply

Send your CV and a short note to prateek@edupract.in ór admin@edupract.in with the subject line “Business Development, Accra”. Please also answer these three questions:

1. Tell us about the biggest deal you have closed and how you did it.
2. How would you convince a business owner who says, “I already get customers on Instagram,” to invest in a website or training?
3. What monthly sales number would you target in your first three months?

Other

We will respond to shortlisted candidates within 5 working days.