Customer Relationship Executive – Personal Banking (Sales)
Location: Singapore Employment Type: Permanent / Full-Time Industry: Banking & Financial Services Function: Personal Banking / Retail Banking / Wealth Advisory About the Role We are looking for customer-focused and sales-driven individuals to join a leading financial institution within its Personal Banking division. As a Customer Relationship Executive – Personal Banking (Sales) , you will engage retail banking customers, understand their financial needs and recommend suitable banking, protection and investment solutions. This role is suitable for candidates who enjoy customer interaction, relationship management and sales, and who are keen to build a long-term career in banking and wealth management. Structured classroom and on-the-job training will be provided to help successful candidates develop their banking, financial advisory and relationship management capabilities. Key Responsibilities Build and maintain strong relationships with personal banking customers.
Understand customers' financial goals, needs and risk profiles through proper needs analysis.
Provide appropriate financial advisory and banking solutions based on customers' requirements.
Introduce suitable products and services including: Deposits and savings solutions
Investment products
Insurance and protection products
Loans and other personal banking solutions
Identify opportunities to deepen existing customer relationships and develop new business opportunities.
Engage customers through branch interactions, referrals and outbound customer engagement or tele-prospecting activities.
Work towards assigned individual sales and performance targets.
Ensure all sales, advisory and documentation processes are completed accurately and within required timelines.
Comply with the bank's internal policies, regulatory requirements and applicable financial advisory regulations, including the Financial Advisers Act (FAA).
Maintain high standards of professionalism, customer service and ethical sales conduct.
Requirements Recognised Diploma or Degree, depending on the hiring requirements of the financial institution.
Candidates with experience in banking, financial services, insurance, sales, business development, customer service or relationship management are encouraged to apply.
Fresh graduates with a strong interest in banking and sales may also be considered.
Comfortable working in a customer-facing and sales-targeted environment.
Strong communication and interpersonal skills.
Confident in engaging customers and building long-term relationships.
Self-motivated, results-oriented and able to work independently.
Strong interest in financial planning, investments, banking and wealth management.
CMFAS / Regulatory Requirements Candidates will be required to obtain the relevant CMFAS examinations and regulatory qualifications required to perform financial advisory and sales activities. Depending on the specific role and products handled, this may include relevant CMFAS modules covering areas such as: Rules and regulations for financial advisory services
Collective investment schemes / investment products
Life insurance and health insurance products
Successful candidates may be required to pass selected CMFAS examinations before commencing regulated advisory activities. Candidates who already possess relevant CMFAS qualifications will have an advantage. Training & Development Successful candidates will undergo structured training which may include: Initial Training Banking and product knowledge
Financial advisory fundamentals
Regulatory and compliance requirements
Customer engagement and sales techniques
On-the-Job Training Customer needs analysis
Product recommendation and advisory
Branch-based customer engagement
Outbound customer engagement / tele-prospecting
Sales and relationship management
Upon successful completion of the training and assessment requirements, candidates will be deployed to a banking branch or assigned business location. Working Arrangement Primarily branch-based / on-site.
Working hours may follow the operating hours of the assigned banking branch.
Some branches may operate on Saturdays.
Depending on business requirements, approximately two evenings per week may involve outbound customer engagement or tele-prospecting activities after normal branch operating hours.
Career Development This role provides an opportunity to develop a professional career within retail banking and wealth management. With strong performance and relevant experience, potential career pathways may include: Customer Relationship Executive → Personal Banker / Wealth Executive → Relationship Manager → Affluent / Premier Banking Relationship Manager → Wealth Management Candidates looking to transition from customer service, sales, insurance, financial advisory or other client-facing industries into banking are also encouraged to apply.