E-commerce Marketplace Coordinator

Job Summary Responsible for the end-to-end operation of the brand's official stores on TikTok Shop and Shopee from store setup, product listing, and campaign registration to in-shop advertising (GMV Max) and order operations. Serves as the commercial engine of the launch: the person who converts traffic from content, affiliates, and ads into actual sales.

Key Responsibilities

• Set up and manage official stores on TikTok Shop (priority) & Shopee, including PDP optimization (marketplace SEO, titles, images, attributes) and review/rating management
• Register products into platform campaigns (9.9, payday sale, flash sale) and manage vouchers, bundles, and pricing setup according to the launch calendar
• Run and optimize GMV Max / Product Shopping Ads with daily monitoring and weekly ROAS/CPA reporting
• Handle daily order operations: fulfillment coordination, shipping SLA compliance, buyer chat & complaint handling
• Set up and maintain affiliate commission plans (open/targeted) in Seller Center, process sample requests, and track affiliate sales performance in coordination with the Affiliator
• Prepare weekly performance reports (GMV, traffic source breakdown, conversion rate, ROAS) for the Digital Marketing Manager
• Support live-selling sessions on the commerce side (cart setup, vouchers, flash deals during live)

Qualifications

1. Minimum 1-2 years of hands-on experience managing TikTok Shop Seller Center with demonstrable GMV results (dashboard proof will be requested during the interview)
2. Direct experience registering products into marketplace campaigns (understands pricing requirements, stock minimums, and submission deadlines)
3. Experience running GMV Max or Product Shopping Ads; strong Shopee Ads background with fast learning ability is acceptable
4. Proficient in marketplace SEO based on Seller Center data
5. Proficient in Excel/Google Sheets (pivot-table level) for reporting
6. Able to own the full e-commerce process independently in a small team environment

Nice to Have

• Experience in health/beauty/personal care categories (understands claim sensitivity for BPOM-regulated products)
• Experience launching a new product or building a store from zero
• Familiar with Kalodata/FastMoss for competitor & category research
• Experience coordinating with live-selling teams

Skills: Google Ads, Digital Marketing, Store Operation, E-commerce, Customer Service, E-Commerce Operations, Meta Ads, Google Analytics, Order Management