Responsible for driving the positioning and awareness of the company, the marketing and communications team plays a central role in building, maintaining and advocating AnyMind Group with all key stakeholders. Driving forward AnyMind Group’s position as industry and thought leaders is paramount and the team works closely together to ensure a globally aligned strategy.
About the role
In order to drive the company through its significant growth and to enhance and nurture the company’s growth – we are seeking a talented and enthusiastic marcomms professional to join our successful team and play a key role in driving our corporate story. The position offers a unique opportunity for an ambitious self-starter to take ownership of a diverse set of B2B marketing and communication programs and help to manage AnyMind Group’s reputation with external and internal stakeholders. The role will be based in Taiwan. The selected candidate will also work adjacent with a remote marketing and communications team across the region.
What You Will Do
[Marketing]
Research target market information, and identify, design and implement comprehensive marketing strategies for the Taiwan market to create and increase brand awareness, disseminating a brand message that resonates with AnyMind’s target demographic, and to keep clients (new, established, and potential) aware of company’s business activities
Localize the global marcomms strategy to fit audiences in the Taiwan market
Plan, organize, and execute marketing functions and operations and ensure they project a cohesive brand voice
Liaise with cross-functional internal teams to agree on and deliver a communications strategy
Manage the country marketing budget and plan marketing initiatives within the budget
Develop and execute a content strategy that positions the company as an industry thought leader and engages the target audience
Localize or repurpose content marketing initiatives when necessary
Contribute to the maintenance and updating of owned media, including websites and external portals
Lead owned, earned, and paid events, including the creation of marketing assets and speaking content
Identify relevant award opportunities and develop award submissions
[Communications]
Be the key contact point for relevant media, and execute on proactive and reactive media engagement
Foster media relations with journalists, and provide relevant media stakeholders with a reliable and trusted resource for company information
Draft, localize and pitch company announcements, including press releases and interviews
Support HR for recruitment branding initiatives and content
Support internal communication efforts locally, including employee communications and internal company events
Support internal communication campaigns when necessary
Support the development of social media content for various channels
[Others]
Track and report on outcomes for various marketing and communications initiatives
Work with various teams including product and business departments
Support various branding initiatives
Who You Are
5+ years of professional experience in marketing and/or communications
Ability to thrive in a rapid, agile, and ambiguous growth environment
Good understanding and appreciation of the business landscape and culture in Taiwan
The appetite and ability to thrive in uncertainty and will need to rapidly become a trusted influencer who can build strong shared alignment, goals, and partnerships
Proven experience developing integrated marketing strategies and executing go-to-market plans
Strategic and creative thinking and the ability to translate strategies into actionable plans
Strong writing and comprehension skills in Chinese and English alongside excellent communication skills
Excellent in project management with high quality and attention to detail
Results-driven and a willing learner
Eligibility to work in Taiwan
Why You'll Love It
Competitive salary
Performance review (2 times a year)
Performance bonus
Private medical insurance
Annual leaves
Sick, compassionate and special leaves
TGIF, monthly birthday and other fun events