Brand Strategist

We’re looking for an Executive / Senior Executive, Brand Strategist who plays an active role in turning client briefs into strong, insight-driven campaign strategies. You’ll be responsible for uncovering insights, shaping strategic directions, and translating them into clear, compelling narratives across proposals and campaigns. This role is ideal for someone who is curious, analytical, and able to move beyond execution to contribute meaningful strategic perspectives.

What You'll Do

Research & Insights

Conduct and interpret research across brands, competitors, audiences, and industry trends

Translate data and observations into clear, actionable insights and strategic opportunities

Leverage social listening, platform data, and cultural trends to inform planning

Analyse campaign performance and extract key learnings

Identify opportunities for optimisation and improvement in strategies

Strategy, Proposal & Presentation

Develop campaign strategies, key messaging, and creative directions based on briefs

Translate business objectives and insights into clear strategic frameworks and ideas

Contribute ideas and perspectives during brainstorming and planning sessions

Craft compelling pitch decks with strong storytelling and logical flow

Ensure clarity and consistency of messaging across strategy and proposal materials

Support internal and client presentations, with opportunities to contribute to presenting strategic thinking

Cross-functional Collaboration

Work closely with Account Managers to understand client requirements and feedback.

Collaborate with Ops to ensure proposals reflect realistic timelines, deliverables, and costings.

Reaching out to cross-functional specialist teams (e.g. POKKT, XHS, affiliate, livestream and etc) to integrate their plans into the cohesive strategy

Who You Are

Minimum 1-2 years of working in brand strategy, social strategy, influencer marketing or digital marketing

Familiar with tools like Meta, TikTok insights, Google Trends, social listening tools and influencer trends

Have a strong critical thinking and storytelling skills, able to connect insights to ideas

Good understanding of social media platforms, content trends, and digital ecosystem

Comfortable presenting ideas internally or to clients

Organised and detail-oriented, with good time management skills.

Comfortable handling multiple tasks and adapting in a fast-moving environment.

Experience in agency environment is a plus

Eager to learn, proactive, and not afraid to ask questions.

Familiar with basic tools like Google Slides, Sheets, Excel, or similar platforms.

Fluency in Chinese, English & Bahasa both verbal and written (additional languages are a bonus).

Why You'll Love It

A d v a n c e d A I tools for all positions

Creative office at XXXX

Competitive Salary

Performance Review (2 times per year)

Annual Performance Bonus

Annual Paid Leave

Marriage, Compassionate, and Parental Leaves

Health Insurance

Social Security

Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)

TGIF and other fun events at office