GoHighLevel Technical Specialist

We are looking for a GoHighLevel (GHL) Specialist to manage, optimize, and maintain our GoHighLevel ecosystem. This role will support our marketing operations by ensuring that automations, integrations, funnels, and CRM systems are running smoothly and efficiently.

The ideal candidate is highly organized, detail-oriented, and enjoys working behind the scenes to build efficient systems. You will be responsible for creating workflows, maintaining funnels, managing integrations, troubleshooting technical issues, and ensuring a seamless customer journey from lead generation to conversion.

You do not need to be a full-stack developer, but you should be comfortable navigating GoHighLevel’s backend, managing API integrations, and building logic-based automations.

Key Responsibilities

Set up and maintain GoHighLevel agency and sub-accounts

Build, manage, and optimize workflows and automation sequences

Create automated SMS, email, and follow-up campaigns

Manage integrations using automation and API-based tools

Configure email and SMS systems such as Twilio, LeadConnector, Mailgun, and SendGrid

Handle domain setup including CNAME, A-records, MX records, SPF, DKIM, and DMARC

Build and maintain landing pages, websites, and sales funnels

Manage calendars, appointment bookings, and lead pipelines

Troubleshoot automation issues, broken triggers, and system errors

Monitor tracking tools such as Facebook Pixel and Google Tag Manager

Integrate payment platforms such as Stripe and PayPal

Create documentation and standard operating procedures (SOPs)

Ensure compliance with SMS and email marketing regulations (such as A2P registration and CAN-SPAM guidelines)

GoHighLevel Certification (Admin or Foundations preferred)

2–4 years of experience in automation, CRM management, or marketing systems

At least 1–2 years of hands-on GoHighLevel experience

Strong knowledge of automation workflows and system integrations

Experience working with automation and integration tools

Knowledge of email deliverability and domain management

Strong troubleshooting and problem-solving skills

Excellent documentation and organizational skills

Strong written and verbal English communication skills