Performance Marketing Manager (Paid Social)

This role is hybrid based, requiring the team member to be in our Culver City, Los Angeles office. Who we are About The Black Tux  We’re here to help people look their best and feel confident—for big days and everyday. We design and manufacture modern formal wear with an incredible fit by sourcing natural fabrics like merino wool, breathable linen and cotton, plush velvet, and luxurious silk from the finest textile mills. With expert stylists in our physical showrooms across the US, our online predictive fit process, and an industry-leading customer service team, we guarantee a perfect fit every time. About the Team In this role, you’d be joining the Marketing team. The marketing team helps people discover The Black Tux, understand what sets us apart, and feel confident choosing us for their big moments. We use smart strategy and creative storytelling to bring new customers in and keep them coming back. What You’ll Do To further this important mission, we are looking for an experienced Performance Marketing Manager (Paid Social Focus) to own the day-to-day management, optimization, and growth of our paid social program. This is a hybrid role based in Los Angeles, CA, reporting to the Director, Performance Marketing. This is a hands-on role and will work directly in-platform, digging into performance, launching and optimizing campaigns, and continually testing new ways to drive efficient customer acquisition and revenue. As the Performance Marketing Manager, you will work closely with our creative, brand, e-commerce, and analytics teams to connect media performance with creative strategy and broader business results.

Own the daily, hands-on management and optimization of paid social campaigns, primarily across Meta, TikTok and Pinterest

Oversee the paid social agency knowledge transfer, including access and change-history review, naming and taxonomy cleanup, conversion-action auditing, feed ownership mapping, historical experiment review, and reporting continuity

Build, launch and monitor campaigns across prospecting, retargeting, and customer acquisition while managing budgets, bidding strategies, audiences, and campaign structures

Proactively monitor performance to identify opportunities, issues, and shifts in performance

Continually optimize investment toward the audiences, campaigns, creative, and placements driving the strongest results

Stay current on Meta, TikTok and Pinterest’s evolving advertising products, automation, AI-powered tools, and platform best practices

Manage a structured testing roadmap across audiences, creative offers, landing pages, bidding strategies, and campaign structures

Identify opportunities to expand and improve prospecting and new customer acquisition

Balance short-term performance optimization with opportunities to identify new sources of scalable growth

Partner closely with Brand and Creative on performance creative and creator and UGC operations, especially as they relate to paid

Identify the messages, hooks, formats, products, offers, and concepts driving performance

Develop creative briefs and testing recommendations based on performance data

Help build our creator program, identify and manage creators, bring them into the TBT ecosystem (via Impact, ShopMy, LTK, etc.)

Identify UGC content with the potential to scale through paid media

Track usage rights, creator authorization and whitelisting, and TikTok Spark Ads

Monitor key performance metrics including CAC, ROAS, MER, conversion rate, CPM, CTR, AOV, and new customer acquisition while analyzing performance using platform data alongside GA4

Who You Are 4–6+ years of hands-on paid social experience, with retail or ecommerce experience required

Deep hands-on experience managing Meta, TikTok and Pinterest ads, including personally managing and optimizing meaningful paid media budgets

Sound understanding of prospecting, retargeting, and new customer acquisition

Knowledge of ecommerce performance metrics including CAC, ROAS, MER, conversion rate, AOV, and LTV

Deep analytical skills and the ability to quickly diagnose changes in performance

Creative instincts and experience using performance data to inform creative strategy

Experience with GA4 and ecommerce measurement and attribution

Ability to work independently, move quickly, and prioritize effectively

You may also have...

Broader performance marketing experience (e.g., Paid Search, Affiliate marketing)

Background in apparel, fashion, weddings, occasion-based businesses, or omnichannel retail

Experience scaling creator or UGC content through paid media

Experience with incrementality testing or marketing mix modeling

Perks and Benefits Competitive medical, dental, vision, and disability plans

Option to participate in a 401(k) plan through Betterment

Open paid time off

Paid holidays + annual winter break

Monthly cell phone reimbursement

Monthly wellness stipend

Work from home set up stipend

6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents

One Medical and Wellhub (Gympass) membership

Employee engagement, cultural events, and trainings

Discounts on garment rental and purchases for you, your partner, and friends & family

Annual compensation review process

We believe our people are our most important asset. The Black Tux is committed to bringing people together from various backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. We are an equal opportunity employer to all.  The Black Tux Participates in E-Verify. E-Verify is an internet-based system operated by the Department of Homeland Security and the Social Security Administration. It allows employers to confirm an individual's employment eligibility to work in the United States. Privacy Policy Notice disclosed here.