Brand Manager

Responsible for developing plans and executing projects that support the short and long term marketing strategy

Works with insights from research results, production department, Sales, and Finance to ensure the brand remains relevant to consumer and that all initiatives support brand promise/essence

Manages the relation with outside vendors related to the brand

Conduct thorough analysis of the brand KPIs and performance

Participates in brand strategy discussions and in setting clear consumer relevant offerings

Share in setting the required marketing budget

Share in setting the sales forecast and financials of the brand

Monitor performance against plan periodically and suggest and implement corrective actions if needed

Collaborates effectively with sales team in monitoring the trade activities- conduct regular trade visits and adjust brand tactics accordingly

Periodic monitoring of the brand mix and pricing, and recommending/implementing changes as appropriate

Close follow up on brand profitability – recommending profit enhancement measures if needed (ex. Cost saving initiatives, distribution efficiencies etc.)

Effective usage of market research to asses current and potential market opportunities

On-going competitor analysis to identify opportunities/threats and act accordingly

Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan

College Degree – Preferably (but not confined to) management degrees.

MBA is a plus

Minimum 5 years’ experience - Preferably in FMCGs, multinational organizations

Demonstrates good understanding of the concept of brand positioning and a proven track record for execution of brand activities in line with its positioning

Located in Savola HQ District 5 Marakez

Job-specific Skills: Good analytical skills, ability to deal with numbers and charts

Strong communication skills

Ability to prepare effective and well prepared presentations and share them before audience

Multi- Tasking. Ability to manage time effectively

Works independently with self-discipline- minimum supervision

Flexibility in conducting trade visits and doing business trips inside the country and abroad

Complete mastering of basic computer office programs (Excel, Power point, Word)