Senior Sales Manager

KOL Sales Manager Job Responsibilities

• Develop and execute KOL/KOC and affiliate strategies to drive sales and achieve GMV targets.
• Identify, recruit, and maintain relationships with KOLs, KOCs, creators, and affiliates across TikTok, Shopee, and other relevant platforms.
• Lead the end-to-end KOL sales process, from creator sourcing and negotiation to campaign execution and performance evaluation.
• Develop campaign briefs, including product selling points, CTA, content guidelines, promotional mechanics, and campaign targets.
• Negotiate collaboration terms, commissions, rates, and other commercial agreements with creators.
• Monitor KOL and affiliate performance based on GMV, orders, conversion rate, CTR, ROI/ROAS, and other sales-related KPIs.
• Analyze campaign performance and continuously optimize the creator portfolio and campaign strategy to improve sales results.
• Build and maintain a strong network of high-performing creators and affiliates.
• Lead and manage the KOL/BD team, including setting targets, assigning tasks, monitoring performance, and providing coaching.
• Work closely with the Live, Marketing, E-commerce, and Product teams to maximize sales opportunities.
• Prepare regular reports and provide insights and recommendations to management.

Requirements

• 3+ years of experience in KOL, influencer marketing, affiliate marketing, BD, or social commerce, preferably in FMCG, beauty, fashion, lingerie, or e-commerce.
• Strong understanding of TikTok Shop, Shopee, TikTok Affiliate, and social commerce.
• Proven experience in driving GMV and sales through KOL/KOC/affiliate campaigns, not only brand awareness or views.
• Strong negotiation, communication, analytical, and relationship-building skills.
• Comfortable working with sales targets and performance-based KPIs.
• Previous experience managing or leading a team is preferred.
• Able to work independently, make quick decisions, and solve problems under pressure.
• Good command of English and Bahasa Indonesia is preferred.

Key KPIs

• KOL/Affiliate-generated GMV
• Number of active/high-performing creators
• Orders & conversion rate
• Campaign ROI/ROAS
• Creator acquisition and retention
• Team performance and target achievement

Skills: Team Management, Business Development, Communication Skills, Key Account Management, Performance Management, Sales Planning, Sales Strategy, B2B Sales, Sales Operations, Sales Management