Director of Sales
About Parsec
Parsec Automation, LLC (Parsec) is a trailblazing creator and provider of manufacturing operations management software. Consistently recognized by organizations like Gartner and IDC and a winner of numerous awards, including the Data Breakthrough Awards , American Business , and Best in Biz , Parsec exemplifies leadership in the dynamic, fast-paced manufacturing sector. With major companies such as Johnson & Johnson, Merck, Toyota, Proctor & Gamble, Eli Lilly, Hershey, Siemens, and DuPont leveraging its innovative TrakSYS™ platform to tackle even the most complex manufacturing challenges, Parsec’s solutions are actively optimizing efficiency, quality, and compliance at over 11,000 plants in more than 140 countries. Committed to customer success and driven by innovation, Parsec continues to fulfill its mission of making the management of manufacturing operations as simple as possible.
Parsec is backed by BVP Forge , a $780M fund in partnership with the $20B Bessemer platform that has backed industry-defining businesses such as LinkedIn, MindBody, Procore, Shopify, and Toast. BVP Forge combines Bessemer’s front-line industry insights, proven growth IP, and robust executive network with tailored resources for self-sustaining companies and the ForgeEdge™ operational program.
The Role
As Director of Sales, you will lead, develop, and scale Parsec’s team of Enterprise Account Executives responsible for complex, enterprise-level manufacturing software sales. This role is accountable for driving predictable ARR growth, improving sales execution, and building a high-performance culture centered around accountability, collaboration, and continuous improvement.
You will translate corporate strategy into actionable territory plans, coach sellers through sophisticated seven-figure MES opportunities, and partner cross-functionally to accelerate pipeline creation, deal velocity, and customer success outcomes.
This is an ideal opportunity for a proven enterprise sales leader who thrives in high-growth SaaS environments and has experience managing complex, multi-stakeholder sales motions within Fortune 1000 organizations.
Key Responsibilities
Lead & Coach Enterprise Sales Team
Provide day-to-day leadership, mentorship, and deal coaching for a team of quota-carrying Enterprise Sales Executives
Conduct regular 1:1 meetings, pipeline reviews, forecast inspections, and call debriefs
Establish and monitor KPIs related to pipeline generation, activity levels, forecast accuracy, and CRM hygiene
Reinforce best-practice sales methodologies and coaching frameworks, including MEDDICC
Sales Strategy, Forecasting & Territory Planning
Translate company growth objectives into territory strategies, account plans, and quota allocations
Maintain accurate rolling forecasts and identify risks, gaps, and corrective actions proactively
Partner with Marketing, Solution Engineering, and Channel teams to improve pipeline generation and sales velocity
Analyze sales performance trends and deliver actionable insights to executive leadership
Cross-Functional Leadership & Executive Reporting
Collaborate with Product, Customer Success, Professional Services, Finance, and Legal teams to support successful deal execution and customer transitions
Provide market and customer feedback to influence product strategy, pricing, and go-to-market initiatives
Deliver executive-level reporting on bookings, pipeline health, forecast performance, competitive trends, and win/loss analysis
Recruiting, Onboarding & Sales Enablement
Forecast hiring needs and recruit top enterprise sales talent
Lead onboarding initiatives that accelerate new hire ramp-to-productivity
Drive ongoing enablement programs focused on messaging, sales process improvement, competitive positioning, and methodology adoption
Champion the adoption of tools and technologies that improve visibility and efficiency (CRM, Gong, Clari, etc.)
Qualifications
12+ years of enterprise software sales experience, including 5+ years leading quota-carrying enterprise sellers
Demonstrated success scaling ARR growth within high-growth SaaS or subscription-based businesses
Experience managing complex, multi-stakeholder enterprise sales cycles with Fortune 1000 organizations
Strong expertise in enterprise sales methodologies such as MEDDICC
Proven ability to forecast accurately, coach effectively, and influence executive stakeholders
Exceptional communication, presentation, and executive storytelling skills
Experience developing high-performing sales teams and scalable sales processes
Preferred / Nice to Have
Experience selling MES, industrial software, manufacturing technology, or related enterprise platforms
Existing network within the industrial software ecosystem, including systems integrators, automation vendors, and consulting partners
Experience leading CRM, forecasting, or sales process transformation initiatives
Experience supporting global enterprise sales organizations
Key Attributes
Accountable – Takes ownership of outcomes and follows through on commitments
Curious – Continuously seeks opportunities to learn and improve
Collaborative – Works cross-functionally to achieve shared goals
Customer-Centric – Focuses on delivering meaningful value to customers
Problem Solver – Approaches challenges with creativity and persistence
Focused – Prioritizes effectively and aligns efforts with company objectives
Why Join Parsec?
Compensation: $160,000 - $190,000 base salary, plus commission through a 50/50 compensation plan (OTE of $320,000 - $380,000).
Opportunity to help scale a rapidly growing global software company
Collaborative and entrepreneurial culture
Medical, dental, and vision coverage fully paid for employees
401(k) with company match
Professional growth opportunities within a growing organization
Hybrid work environment with a strong team culture