Generative Engine Optimisation Lead

The GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management. Key Responsibilities: Team Management: Lead, motivate, and train a team of SEO specialists.

Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager

Oversee onboarding and training of new team members

Responsible for ensuring team members to achieve individual and team KPI’s as determined with DMM

SEO/GEO Strategy: Develop and implement on-page and off-page SEO strategies for our clients 

Stay current with and share SEO trends and algorithm updates

Conduct website audits and derive action steps for SEO clients based on audit results

Own backlinking processes and ensure guest post hygiene

Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.)

Develop citation-worthy content strategies to increase brand visibility in AI-generated responses

Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics

Stay current with generative AI model updates and adapt optimization strategies accordingly

Client Relations: Participate in client pitches and presentations as needed

Participate in ongoing client conversations to better communicate SEO and GEO processes

Collaborate with sales and account servicing team to understand clients' goals, and tailor SEO and GEO strategies to meet their needs

Performance and Reporting: Develop and maintain monthly performance reports

Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed. 

Ensure quality assurance and timely delivery of work

Process Improvement: Develop efficient SEO/GEO workflows and processes

Identify opportunities for automation and tool integration

Key Requirements At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role

Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies

Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude)

Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams

Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush

Strong communication, reporting, and stakeholder management skills

 What's on Offer Annual Salary Review

Performance Bonus

Career development and learning opportunity

Challenging and fulfilling career

Various leave options 

Healthcare benefits

Reimbursement for transportation expenses

Meal reimbursement

Birthday voucher

Flexible remote work arrangements

We're seeking a talented individual who is eager to contribute and grow simultaneously with us! If you're interested in this opportunity, please submit your resume to hr@mediaplus.com.sg  Please note that only shortlisted candidates will be contacted.