Director of Content and Brand Strategy

Accountabilities Define and execute a comprehensive content and brand strategy that strengthens brand identity across editorial, social media, video, community, and emerging platforms.

Lead editorial direction by establishing content standards, maintaining editorial integrity, and ensuring high-quality journalism and storytelling.

Develop and launch social-first video and multimedia franchises designed for platforms such as YouTube, TikTok, Instagram Reels, and Shorts.

Drive audience growth by expanding newsletters, online communities, and other owned channels to build long-term, first-party audience relationships.

Partner with commercial teams to develop new revenue opportunities through branded content, sponsorships, affiliate initiatives, events, memberships, and subscription models.

Manage the content and brand contribution to business performance by aligning editorial, audience, and commercial objectives with measurable KPIs.

Oversee brand positioning, messaging, voice, and visual consistency across all digital touchpoints.

Collaborate cross-functionally to optimize workflows, prioritize strategic initiatives, and support sustainable business growth.

Monitor industry trends, audience behavior, and platform evolution to continuously refine content strategy and identify new growth opportunities.

Requirements

Minimum of 7 years of experience in digital media, content strategy, brand leadership, or editorial management, preferably within consumer media or publishing.

Proven success developing social-first content strategies and growing audiences across multiple digital platforms.

Strong experience building multimedia content franchises, including video, live content, and emerging digital formats.

Commercial understanding of branded content, affiliate marketing, sponsorships, events, memberships, subscriptions, or other diversified revenue models.

Experience managing budgets, business performance, and strategic initiatives with a general management mindset.

Ability to balance long-term strategic planning with day-to-day operational execution.

Strong understanding of gaming, entertainment, or enthusiast communities and digital audience behavior.

Data-driven mindset with experience defining KPIs, interpreting performance metrics, and optimizing content strategies.

Outstanding leadership, communication, collaboration, and stakeholder management skills.

Experience with community platforms, newsletter growth, creator ecosystems, or transforming established brands into modern digital properties is considered a strong advantage.

Passion for gaming and digital culture is highly valued.

Benefits

Competitive annual salary of $80,000–$100,000 .

Fully remote position within the United States.

Opportunity to lead the editorial and brand strategy for a recognized digital media brand.

High level of ownership and strategic influence across content, audience growth, and commercial initiatives.

Collaborative and entrepreneurial work environment.

Opportunity to build innovative multimedia franchises and expand into emerging digital platforms.

Career growth within a fast-evolving digital media organization.

Exposure to cutting-edge content, creator, and audience engagement strategies.

Opportunity to shape long-term brand direction and business growth.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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