Senior User Acquisition Manager

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

What You’ll Be Doing:

Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus

Monitoring and optimizing account structure, bidding models, and audience segmentation

Driving incremental growth through performance-focused campaign strategy and rapid experimentation

Collaborating with analytics, creative and social teams to boost paid acquisition

Generating insights from performance data and proactively identifying areas of opportunity

Staying up to date with industry trends, platform updates, and evolving privacy regulations

Producing regular performance reports and contributing to strategic discussions

Must have:

5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments

Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat

Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV

Strong analytical skills, including advanced Excel or Google Sheets capabilities

Solid understanding of app attribution and proficiency using MMP tools

Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data

Strong communication and project management skills, with the ability to work cross-functionally

Upper-intermediate or advanced proficiency in English

Ability to conduct market research and competitors analysis

Nice to have:

Experience with Google Ads and video networks

Experience in web2app user acquisition

Experience in Health Tech, FinTech, or other regulated industries

Experience with automation tools and scripts for campaign management

Familiarity with GDPR, CCPA etc.

Salary range between €4500-€6000 gross per month

#LI-DL1 How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

Competitive salary and annual reviews

Opportunity to participate in Flo’s performance incentive scheme

Paid holiday, sick leave, and female health leave

Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents

Accelerated professional growth through world-changing work and learning support

In-person collaboration and work in a hybrid model, with 3 days per week spent in the office

5-week fully paid sabbatical at 5-year Floversary

Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .