Product Manager/Asst. Product Manager (Marketing - FMCG Business)

Responsibilities

• Develop and execute brand strategies and marketing plans to achieve business growth objectives.
• Work closely with the Marketing Manager to identify brand opportunities and set long-term strategies.
• Plan, implement, and monitor annual brand activities to deliver both sales and brand objectives.
• Build brand awareness through integrated marketing communications, events, promotions, and digital campaigns.
• Analyze consumer insights to create effective marketing initiatives and product innovations.
• Lead new product development and launch processes across functions.
• Collaborate with Sales, Demand Planning, and Supply Chain teams to ensure market readiness and smooth execution.
• Manage product portfolios to achieve sales and profit targets.
• Conduct market analysis to identify new opportunities and enhance market share.
• Manage marketing budgets efficiently to ensure profitability of the business unit.
• Conduct monthly reviews and marketing updates with sales and cross-functional teams.
• Build long-term brand loyalty and equity through consistent brand communications.

Qualifications: Bachelor’s or Master’s degree in Marketing, Business Administration, or related field. Minimum 7 years of experience in Brand Management or Marketing within FMCG business. Experience in team management is an advantage. Excellent communication, presentation, and analytical skills. Strong numeric and logical thinking, with solid business acumen. Creative, self-motivated, and able to work collaboratively across teams.