Ads Specialist

We’re Hiring: E-commerce Ads Specialist Brand: Colorrose

Employment Type: Full-time

About Us Colorrose is a fast-growing global beauty brand dedicated to creating expressive, high-quality makeup that inspires confidence and creativity. As we expand our global digital presence, we’re looking for a performance-driven E-commerce Ads Specialist to scale our online growth. Together, we grow with Colorrose.

Key Responsibilities Paid Media Operations: Plan, setup, optimize, and scale multi-channel performance marketing campaigns, focusing on TikTok Ads (GMV MAX), Meta Ads (Facebook & Instagram), and CPAS (Collaborative Performance Advertising Solution).

Performance Tracking & ROAS Optimization: Monitor daily campaign KPIs (ROAS, CPA, CTR, Conversion Rate, GMV) to ensure advertising spending aligns with target revenue goals.

Creative Strategy: Partner with content creators and design teams to pitch, test, and iterate high-converting ad creatives tailored for the beauty audience.

Audience Targeting & Testing: Build and refine custom audiences, lookalikes, and retargeting funnels across marketplaces and direct-to-consumer channels.

Reporting & Insights: Analyze channel performance, produce regular performance reports, and deliver actionable insights for scaling.

Requirements & Qualifications Experience: Minimum 2 years of hands-on experience in performance marketing and digital ad management within the beauty or personal care industry.

Technical Mastery: Proven track record running TikTok GMV MAX, Meta Ads, and CPAS campaigns. Familiarity with other ad platforms (Google Ads, Shopee Ads, Tokopedia Ads) is a plus.

Data-Driven Mindset: Strong analytical skills with deep knowledge of e-commerce metrics and creative performance indicators.

Ownership & Reliability: Strong sense of responsibility, attention to detail, and a proactive approach to troubleshooting performance drops.

Trend Awareness: Up to date with the latest beauty trends, viral viral video formats, and digital advertising policies.

Skills: E-Commerce Operations, Meta Ads, Google Analytics, Google Ads, B2C Marketing, Affiliate Marketing, Content Marketing, Marketing Communications, TikTok Ads, Digital Marketing