Digital Marketing & Sales Supervisor (Fashion)

Job Purpose Responsible for developing, implementing, and optimizing digital marketing and sales strategies to increase traffic, leads, conversion, and company revenue. This role will manage various digital channels including Meta Ads, TikTok Ads, marketplaces, live commerce, KOL/influencer marketing, and partnerships, while ensuring all marketing activities are data-driven and aligned with business targets.

Job Responsibilities

1. Digital Marketing & Performance Marketing

• Develop and execute digital marketing strategies to achieve sales and revenue targets.
• Manage and optimize campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and marketplace advertising such as Shopee Ads and TikTok Shop Ads.
• Plan campaigns across the Awareness → Consideration → Conversion funnel.
• Develop audience targeting, retargeting, lookalike audiences, and catalog/product ads.
• Monitor and optimize campaign performance based on ROAS, CPA/CAC, CTR, CVR, CPM, CPC, and other performance metrics.
• Manage marketing budget allocation and optimization.
• Prepare monthly media plans and marketing budgets.
• Understand and implement Pixel, UTM, conversion tracking, and basic analytics.

1. Marketplace & Live Commerce

• Manage and grow marketplace sales, particularly through Shopee and TikTok Shop.
• Develop marketplace campaign and promotional strategies.
• Develop strategies for Flash Sale, Voucher, Bundle, Free Shipping, product positioning, and merchandising.
• Optimize marketplace traffic and conversion.
• Develop Live Commerce strategies and KPIs.
• Coordinate with hosts and live talent.
• Analyze live commerce performance based on viewers, engagement, click-through rate, conversion, GMV, AOV, and other relevant metrics.

1. KOL & Influencer Marketing

• Source and select relevant KOLs/influencers based on audience relevance and campaign objectives.
• Negotiate KOL/influencer rates and collaboration terms.
• Develop campaign briefs and manage product seeding activities.
• Manage affiliate and KOL commission programs.
• Track and evaluate KOL/influencer performance.
• Measure sales contribution, GMV, conversion, and CAC.
• Build and maintain long-term relationships with relevant KOLs and influencers.

1. Partnership

• Identify and develop partnership opportunities with fashion/lifestyle brands, beauty & wellness brands, communities, event organizers, corporate partners, wedding/event ecosystems, female-focused communities, and relevant offline businesses.
• Develop partnership proposals.
• Negotiate and coordinate collaboration opportunities.
• Execute partnership programs from planning to implementation.
• Measure partnership contributions to leads and sales.

1. Leadership & Team Management

• Develop monthly marketing strategies.
• Create weekly action plans.
• Delegate tasks effectively to the team.
• Manage and coordinate internal teams, vendors, and freelancers.
• Ensure marketing activities are executed according to targets and timelines.

Requirements

• Bachelor's Degree (S1) in Marketing, Business, Communication, Management, or a related field.
• 3–5 years of experience in Marketing, Digital Marketing, E-commerce, Growth, or Sales & Marketing.
• Experience in fashion, beauty, lifestyle, lingerie, or consumer brands is preferred.
• Minimum 1–2 years of experience at Supervisor level, or proven experience independently leading marketing/e-commerce activities.
• Strong sales and commercial mindset, beyond branding and content.
• Proven experience developing and executing marketing strategies that directly contribute to sales and revenue.
• Comfortable working with performance metrics such as ROAS, CAC, GMV, AOV, traffic, engagement, and conversion rate.
• Strong analytical skills with the ability to analyze campaign performance and make data-driven optimization decisions.
• Strong project management skills and the ability to manage multiple marketing channels simultaneously.

Skills: Marketing Communications, Digital Marketing, Media Planning, Content Strategy, Meta Ads, Content Marketing, Google Analytics, Image Editing, Google Ads, Social Media, TikTok Ads, B2B Marketing