Senior Marketing Executive

About the company

Mummys Market connects consumer brands with customers through exhibitions, brand activations and digital platforms across the parenting, family and home-living sectors. We help brands reach new audiences, engage consumers and grow through meaningful commercial partnerships.

Your tasks

We are looking for a results-driven Senior Marketing Executive to take ownership of brand activation campaigns, manage client relationships and ensure projects are delivered effectively from planning to completion.

Campaign Planning & Ownership

• Independently manage brand activation campaigns from client briefing and planning through execution, evaluation and reporting.
• Translate client objectives into practical campaign plans, timelines, budgets and deliverables.
• Coordinate internal teams, external vendors and partners to ensure campaigns are delivered on time and to the agreed standards.
• Anticipate potential risks and take proactive measures to minimise delays, errors and execution issues.

Client & Stakeholder Management

• Serve as the primary contact for assigned clients, managing expectations and maintaining strong working relationships.
• Lead client discussions, clarify requirements and recommend suitable campaign approaches.
• Handle unexpected changes, client concerns and operational challenges with confidence and professionalism.
• Ensure client commitments are fulfilled and identify opportunities for repeat business and stronger partnerships.

Problem-Solving & Troubleshooting

• Take ownership of problems that arise during campaign planning and execution, identifying root causes and implementing practical solutions.
• Assess options, make timely decisions within delegated authority and escalate significant risks with proposed solutions.
• Resolve competing priorities, resource constraints and coordination issues without compromising campaign quality.
• Review past campaign challenges and implement improvements to prevent recurring issues.

Campaign Performance & Improvement

• Monitor campaign performance against agreed objectives and key performance indicators.
• Analyse results, identify performance gaps and recommend corrective actions or improvements.
• Prepare campaign reports with clear findings, insights and actionable recommendations.
• Apply consumer insights, market trends and campaign data to improve future activations.

Team Collaboration & Development

• Provide guidance and practical support to junior team members when required.
• Share knowledge, best practices and lessons learned to improve team efficiency.
• Collaborate with sales, business development, operations and other internal teams to achieve campaign and business objectives.

What Success Looks Like

• Campaigns are delivered on time, within approved budgets and according to agreed client expectations.
• Issues are identified early, resolved effectively and escalated appropriately.
• Clients receive reliable communication, quality execution and useful recommendations.
• Campaign performance is evaluated, with measurable improvements implemented.
• Projects progress independently without excessive supervision or repeated follow-ups.

Requirements

This role is suited to an experienced marketer who can work independently, solve problems confidently and turn campaign objectives into successful execution.

• Typically 3–5 years of relevant experience in marketing, brand activation, events, campaign management or client servicing.
• Proven ability to independently manage campaigns and deliver projects successfully.
• Strong problem-solving and troubleshooting skills, with examples of resolving unexpected issues and driving outcomes.
• Confident client management, communication, negotiation and stakeholder coordination skills.
• Good understanding of marketing objectives, consumer behaviour and campaign performance measurement.
• Strong organisational skills and the ability to manage multiple projects with minimal supervision.
• Proactive, resourceful and accountable, with sound judgement and a solution-oriented mindset.
• Proficiency in digital marketing tools, reporting platforms and AI tools is an advantage.
• Willingness to support scheduled weekend exhibitions or activation events when required.