Plan, set up, and launch paid advertising campaigns across Paid Search and Paid Social platforms, ensuring alignment with overall marketing objectives.
Manage daily campaign budgets, optimize bidding strategies, and track core performance KPIs to maximize ROAS and overall conversion rates.
Monitor and analyze website traffic, user journeys, drop-offs, and conversion funnels using Google Analytics to derive actionable performance insights.
Design and execute structured A/B and multivariate tests across ad copy, creative assets, landing pages, and audience segmentation.
Perform continuous campaign optimization, adjusting targeting, placements, bids, and budget distribution to scale high-performing ad sets.
Collaborate closely with creative and content teams to share performance data, providing creative briefs and recommendations for high-converting assets.
Track tracking setups, pixels, conversion APIs, and UTM parameters across all active paid channels to ensure reliable attribution and reporting.
Prepare and present clear, data-driven performance reports and post-campaign analyses to marketing leadership and cross-functional stakeholders.
Bachelor’s degree in Marketing, Business Administration, Data Analytics, Finance, or a related fi eld.
Requirements
3 to 5 years of hands-on experience in paid digital media buying, campaign execution, and performance marketing.
Demonstrated advanced profi ciency in managing campaigns across core ad networks, specifi cally Meta Ads Manager and Google Ads.
Proven expertise in Google Analytics (GA4) with a strong ability to interpret user funnels, traffic attribution, and conversion metrics.
Strong quantitative and analytical skills, with a proven track record of managing and scaling budgets efficiently.
Prior background working within an advertising or performance marketing agency is preferred.
Hands-on experience managing paid campaigns on additional channels such as TikTok Ads and Snapchat Ads is a strong plus.
Solid understanding of conversion rate optimization (CRO) principles, audience retargeting frameworks, and full-funnel paid strategies.
