Director OF Sales

Develop and implement annual and monthly sales plans for HoReCa and Retail channels.

Lead and manage the sales team, setting clear targets and monitoring individual and team performance.

Develop and maintain strong relationships with key customers and strategic accounts.

Expand customer base and market coverage across relevant channels and territories.

Monitor sales performance against targets and take corrective actions where required.

Develop sales forecasts in coordination with Supply Chain and ensure alignment with stock availability.

Identify new business opportunities, customers, channels, and distribution opportunities.

Ensure effective implementation of pricing, promotions, trade terms, and commercial agreements.

Monitor market trends, competitors, customer needs, and business opportunities.

Work closely with Marketing to ensure effective brand and product execution

Ensure sales team discipline, pipeline management, reporting, and regular market visits.

Prepare and present regular sales and commercial performance reports to senior management.

Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.

10–15 years of sales experience in F&B/FMCG distribution.

Proven experience managing and leading a sales team within an F&B/FMCG distribution company.

Strong experience across HoReCa and Retail channels is required.

Strong leadership and people management skills.

Strong commercial and negotiation skills.

Excellent communication and relationship-building skills.

Strong analytical and decision-making skills.

Proficiency in CRM/ERP systems.

Excellent command of English.